Livestock and Animal Research
Vol 19, No 3 (2021): Livestock and Animal Research

Obstacles and strategies for the sustainability of Indonesian small and medium enterprises during Covid-19 Pandemic: A study case at Reban Lestari Farm Kolaka Sulawesi Tenggara

Hastuti Hastuti (Department of Animal Husbandry, Faculty of Agriculture, Fisheries and Animal Husbandry, Universitas Sembilanbelas November Kolaka, Sulawesi Tenggara, 93517)
Hasnidar Hasnidar (Department of Accounting, Faculty of Social and Political Sciences, Universitas Sembilanbelas November Kolaka, Sulawesi Tenggara, 93517)
Bustang Bustang (Department of Accounting, Faculty of Social and Political Sciences, Universitas Sembilanbelas November Kolaka, Sulawesi Tenggara, 93517)

Article Info

Publish Date
30 Nov 2021

Abstract

Objective: This study aimed to assess the sustainability of Indonesian Micro, Small, and Medium Enterprises (MSME) during the Covid-19 pandemic. The specific object of this study was Reban Lestari Farm, an MSME of laying hens farm located in Kolaka, Southeast Sulawesi, Indonesia.Methods: The study composed a qualitative and interpretive approach. Data were collected through interviews and observations, and data were analyzed by using a qualitative descriptive analysis.Results: Results show that the Covid-19 pandemic had significant effects on Indonesian MSMEs, but some MSMEs can survive and even grow despite the pandemic. Laying hens farm was one of the MSMEs that can survive and consistently grow during the Covid-19 pandemic as the commodity still has a high demand amongst consumers.Conclusions: The sustainability of an MSME can still be maintained with multiple business strategies, such as developing innovation and creative thinking to improve product quality and income.

Copyrights © 2021




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
508.431 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Livestock and Animal Research
Website

Abbrev

lar

Publisher

Universitas Sebelas Maret

Subject

Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Veterinary

Description

Livestock and Animal Research (Livest. Anim. Res.) publishes original research article in the field of livestock and other animal research. This journal previously titled as Sains Peternakan: Jurnal Penelitian Ilmu Peternakan and changed into Livestock and Animal Research in order to broaden the ...