Visioner & Strategis
Vol 9, No 1 (2020)

Pengaruh Security, Brand Name dan Word of Mouth terhadap Brand Trust pada Pembelian Produk Nature Republic Soothing and Moisture Aloe Vera 92% Soothing Gel (Studi Kasus pada Mahasiswa FEB Unimal

Siti Maimunah (Fakultas Ekonomi dan Bisnis Universitas Malikussaleh)
Rosita Rosita (Alumni Fakultas Ekonomi dan Bisnis Universita Malikussaleh)

Article Info

Publish Date
09 Apr 2021

Abstract

The study aims to determine the effect of security, brand name and word of mouth on brand trust on the purchase of the nature republic soothing and moisturizing aloe vera product 92% soothing gel for students at the Faculty of Economics, Malikussaleh University. This study used primary data obtained by distributing questionnaires to all 96 respondents. The results of this study indicate that partially there are security, brand name and Word of mouth have significantly effect on brand trust. Simultaneously, security, brand name and word of mouth have an effect on brand trust on the purchase of a product of nature republic soothing and moisturizing aloe vera 92%  soothing gel on students of Economics and Business Faculty, Malikussaleh University.   Keywords: Security, Brand Name, Word of Mouth and Brand Trust

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Journal Info
Visioner & Strategis
Website

Abbrev

visi

Publisher

Universitas Malikussaleh

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Visioner & Strategis diterbitkan oleh Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Malikussaleh, bekerjasama dengan Ikatan Sarjana Ekonomi Indonesia (ISEI) Cabang Lhokseumawe sesuai dengan Surat Keputusan Dekan FEB Universitas Malikussaleh, No.134/UN45.4/LL/2015 dan No. ...