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All Journal Visioner & Strategis
Siti Maimunah
Fakultas Ekonomi Dan Bisnis Universitas Malikussaleh
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Motivasi, Citra Sekolah Dan Persepsi Harga Terhadap Keputusan Santri Dalam Memilih Sekolah Di Dayah Terpadu Al-Muslimun Lhoksukon M Maimanah; Siti Maimunah; A Adnan; H Heriyana
Jurnal Visioner & Strategis Vol 11, No 1 (2022)
Publisher : Department of Management Faculty of Economics and Business, UNIVERSITAS MALIKUSSALEH

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This study examined the effect of motivation, school image, and price perception on students' decisions in choosing a school at the Integrated Dayah Al-Muslimun Lhoksukon. This study used primary data obtained by distributing questionnaires to90 respondents selected using probability sampling method with simple random sampling technique. The data analysis method used was multiple linear regressions with the help of SPSS 16.0. This study showed that motivation significantly influencedstudents' decisions in choosing schools at the Integrated Dayah Al-Muslimun Lhoksukon, school image significantly influenced students' decisions in choosing schools at the Integrated Dayah Al-Muslimun Lhoksukon, and price perceptions significantly influenced students' decisions in choosing schools at the Integrated Dayah Al-Muslimun Lhoksukon. Simultaneously, motivation, school image, and price perception significantly influenced students' decisions in choosing a school at the Integrated Dayah of Al-Muslimun Lhoksukon.
Pengaruh Security, Brand Name dan Word of Mouth terhadap Brand Trust pada Pembelian Produk Nature Republic Soothing and Moisture Aloe Vera 92% Soothing Gel (Studi Kasus pada Mahasiswa FEB Unimal Siti Maimunah; Rosita Rosita
Jurnal Visioner & Strategis Vol 9, No 1 (2020)
Publisher : Department of Management Faculty of Economics and Business, UNIVERSITAS MALIKUSSALEH

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Abstract

The study aims to determine the effect of security, brand name and word of mouth on brand trust on the purchase of the nature republic soothing and moisturizing aloe vera product 92% soothing gel for students at the Faculty of Economics, Malikussaleh University. This study used primary data obtained by distributing questionnaires to all 96 respondents. The results of this study indicate that partially there are security, brand name and Word of mouth have significantly effect on brand trust. Simultaneously, security, brand name and word of mouth have an effect on brand trust on the purchase of a product of nature republic soothing and moisturizing aloe vera 92%  soothing gel on students of Economics and Business Faculty, Malikussaleh University.   Keywords: Security, Brand Name, Word of Mouth and Brand Trust
Co-Authors Adnan Adnan H Heriyana M Maimanah Rosita Rosita