Jurnal Suara Pengabdian 45
Vol. 1 No. 2 (2022): Juni: Jurnal Suara Pengabdian 45

Pelatihan Aplikasi Pemasaran dan Penjualan Produk UMKM Berbasis Website : Training of Marketing and Sales Applications for UMKM Product Based Website

Sekreningsih Nita (Universitas PGRI Madiun)
Fatim Nugrahanti (Universitas PGRI Madiun)
Firman Primawan (Universitas PGRI Madiun)



Article Info

Publish Date
24 Jun 2022

Abstract

The rapid development of information technology requires people tobe familiar with the internet. Utilization of marketing and sales applications is not only carried out by large companies, but can also be used by Micro, Small and Medium Enterprises (MSMEs). The community service team conducted observations and interviews with Brem Duta Rasa SMEs in Sumberejo, Kaliabu, Mejayan, Madiun Regency. The team found problems with promotion and sales, therefore it was necessary to provide asolution, namely by using awebsite-based marketing and sales application for MSME products. The activity method of the service team is to provide practical training using applications. The final result of the evaluation shows that 90% of the 10 users of MSME members have theoretical understanding, 95% of application introductions, 80% of practice running applications. In conclusion, all MSME members running the application quite well. Applications can be implemented continuously to increase revenue from Brem Duta Rasa MSME products

Copyrights © 2022






Journal Info

Abbrev

sabda

Publisher

Subject

Social Sciences

Description

Jurnal Suara Pengabdian 45, is a peer reviewed journal published by the UNTAG Community Service Institute Semarang. Jurnal Suara Pengabdian 45 is published 4 (four) times a year in March, June, September and December. This journal provides direct open access to its content on the principle that ...