<![CDATA[Madyopuro terminal is sub-terminal and based on information from relevant official that Madyopuro terminal can be classified in the C-type terminals that serve the transportation route in the town and village (31 KM 1995). The existence of various activity centers, one of which is the Madyopuro market located adjacent to the Madyopuro terminal should make the effectiveness of Madyopuro terminal, but in fact, it is not effective. From this background, it is formulated the problem about what factors influence the effectiveness operasioanl of Madyopuro terminal Malang, how is the relationship model between effectiveness operational of Madyopuro-terminal Malang with variable facilities, accessibility, services and terminal security and how is recommendations of the performance improvement, to the effectiveness operational of terminal of Madyopuro- Malang. The study was conducted using IPA analysis to determine the factors that affect the effectiveness operational of the terminal, the model and SWOT analysis to get recomendation that resulted. In the first stages, we did survey related with influential variables, namely facilities, accessibility, and security services. From the study, it is conclude that based on the analysis of IPA found that the factors that influence the effectiveness of terminal services of Madyopuro-Malang is the arrival and the departure path, where the waiting room of passangers / companion, vehicle parking and security control of the user, the driver and related official. Model of the relationship of the study was obtained Ymodel = -0.460 + 0.598 X1 + 0.320 X3.While the Ymodel is effectiveness operational of the terminal and X1 is variable of facility and X3 are variable of services. From the results of the analysis show that the effectiveness of the terminal with two related variables, namely facilities and services showed a siqnifikan. This is indicated by the value of R2 from 0.868 shows the effect of the relationship is defined by 86.8%. Recommendations resulting from this study is facility that needed to be increase in improvement of the terminal operational is an improvement on arrival and departure paths, providing a passenger waiting / delivery, as well as providing vehicle parking lot. Keywords: effectiveness, Madyopuro terminal, IPA, SWOT]]>
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