Islamic Economics and Finance Journal
Vol 2, No 2 (2021): Vol 2, No 2 (2021) : El-Aswaq

Pengaruh Persepsi Bagi Hasil, Promosi, Dan Kualitas Pelayanan Perbankan Syariah Terhadap Minat Nasabah Dalam Menggunakan Tabungan Mudharabbah (Studi Kasus Pada Mahasiswa UNISMA)

Berliana Farah Annisa (Universitas Islam Malang)
Noor Shodiq Askandar (Unknown)
Afifudin Afifudin (Unknown)

Article Info

Publish Date
08 Feb 2022

Abstract

This study aims to determine the effect of perceptions of profit sharing, promotion,and service quality on customer interest in using mudharabbah savings. Thepopulation in this study were students majoring in Islamic banking, FEB UNISMA,2017, 2018, and 2019 totaling 252 people. The number of samples in this study usedpurposive sampling. The analytical tool used is multiple linear regression analysisusing SPSS 25. The results of this study indicate that the variables for profit sharing(X1), promotion (X2), and service quality (X3) have a significant positive effectsimultaneously on customer interest (Y).

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Journal Info
Islamic Economics and Finance Journal
Website

Abbrev

laswq

Publisher

Universitas Islam Malang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

The scope of El-Aswaq are limited to islamic economics, islamic banking and finance, islamic economic management, islamic economics law, management Zakat, Infaq, Shodaqoh, and Waqf, islamic entrepreneurship and business, islamic economics thought, islamic insurance, islamic ...