International Journal of Educational Review, Law And Social Sciences (IJERLAS)
Vol. 2 No. 4 (2022): July

THE EFFECT OF PRICE, PROMOTION AND QUALITY OF SERVICE ON GO-JEK CUSTOMER SATISFACTION (CASE STUDY ON STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS UNIVERSITY OF MUHAMMADIYAH NORTH SUMATRA)

Mutia Arda (Universitas Muhammadiyah Sumatera Utara)
Ahmad Maulana Banurea (Universitas Muhammadiyah Sumatera Utara)

Article Info

Publish Date
31 Jul 2022

Abstract

The purpose of this study was to determine and analyze prices, promotions, and service quality on go-jek customer satisfaction either partially or simultaneously. The approach used in this study is an associative approach. The population in this study were economic and business go jekusers, Muhammadiyah University of North Sumatra. The sample in this study using the Wibisono formula to collect 100students. Data collection techniques in this study used a questionnaire technique. The data processing in this study used the SPSS (Statistical Package for the Social Sciences) version 24.00 software program. The results of this study prove that partially and simultaneously analyzing prices,

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
International Journal of Educational Review, Law And Social Sciences (IJERLAS)
Website

Abbrev

IJERLAS

Publisher

CV. RADJA PUBLIKA

Subject

Religion Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

Description

This journal accepts articles on results of the research in fields of Education, Cross Culture, Law, Environmental Empowerment which are the latest issues from the results of activities or practical implementations that are problem solving, comprehensive, meaningful, latest and sustainable findings ...