Journal of Economics and Business Letters
Vol. 2 No. 3 (2022): June 2022

The Influence of Service Quality and Product Quality on Consumer Loyalty with Consumer Satisfaction as Moderating Variable at PT. Mabar Feed Indonesia

Ryan Wijaya (Universitas Prima Indonesia)
Sofiyan Sofiyan (Universitas Prima Indonesia)
Yusuf Ronny Edward (Universitas Prima Indonesia)
Nagian Toni (Universitas Prima Indonesia)

Article Info

Publish Date
30 Jun 2022

Abstract

PT. Mabar Feed Indonesia is one of the companies engaged in the poultry feed industry for laying hens and meat. Other products produced by PT. Mabar Feed Indonesia in the form of shrimp and other animal feed. This study uses a quantitative approach with SPSS tools. This study found that service quality has a significant effect on consumer loyalty at PT. Mabar Feed Indonesia. Product quality has a significant effect on consumer loyalty at PT. Mabar Feed Indonesia. Service quality has an effect on consumer loyalty with consumer satisfaction as a moderating variable at PT. Mabar Feed Indonesia. Product quality affects consumer loyalty with consumer satisfaction as a moderating variable at PT. Mabar Feed Indonesia.

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Journal Info
Journal of Economics and Business Letters
Website

Abbrev

JEBL

Publisher

PRIVIETLAB

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

JEBL: Journal of Economics and Business Letters is an open access, six-annually peer-reviewed international journal published by PRIVIETLAB. It provides an avenue to academicians, researchers, managers and others to publish their research work that contributes to the knowledge and theory of ...