Journal Hotspot (jh)
Vol. 1 No. 2 (2021): October

Utilization of Instagram Social Media in Repairing Image of Anyer Beach Tourism

Indah Pratiwi (Universitas Serang Raya)
Annisarizki (Universitas Serang Raya)
Dwi Nurina Pitasari (Universitas Serang Raya)

Article Info

Publish Date
27 Oct 2021

Abstract

This study aims to determine the use of Instagram social media in improving the image of Anyer beach tourism through organizing the Anyer Krakatau Culture Festival event and promoting it to the public through the Instagram account @akcf_official. This research uses a case study method with a qualitative approach. The determination of the informants was carried out using a purposive sampling technique with three informants as key informants and one informant as secondary informants. Data collection techniques using observation, interviews, literature study and documentation. The validity technique is done by data triangulation. The theory used in this study is the CMC (Communication Mediated Computer) theory and using the PR Transfer Process model.

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Journal Info
Journal Hotspot (jh)
Website

Abbrev

jh

Publisher

Politeknik Pariwisata Palembang

Subject

Economics, Econometrics & Finance Education Environmental Science Social Sciences

Description

Journal Hotspot (JH) is published twice a year in April and October, containing articles, results of thought, and research on general social, economic, and policy of tourism. This journal encompasses original research articles and reviews articles, including: Tourism: (1) Sustainable Tourism ...