JWM (JURNAL WAWASAN MANAJEMEN)
Vol. 10 No. 1 (2022)

FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN RUMAH DI KOTA BATAM

Ronny Firdiansyah Arief (Universitas Internasional Batam)

Article Info

Publish Date
22 Mar 2022

Abstract

This study intends to analysis the factors that influence consumers in the city of Batam in their decision to buy a house. The factors are attributes of the house, location, surrounding environment, and house prices. Samples were taken from 377 respondents who are home owners/occupants in the city of Batam and statistical analysis using SPSS version 24. Environmental factors have the most significant influence on home buying decisions, followed by house attributes and housing locations. While the price factor according to the results of data processing carried out, the data is not reliable so that its influence cannot be analyzed.

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Journal Info
JWM (JURNAL WAWASAN MANAJEMEN)
Website

Abbrev

jwm

Publisher

Universitas Lambung Mangkurat

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Wawasan Manajemen, an electronic journal, provides a forum for publishing the original research articles, review articles from contributors, and the novel technology news related to management. This journal encompasses original research articles, review articles, and short communications, ...