International Journal Administration, Business & Organization
Vol 2 No 1 (2021): IJABO

Analisis Pengaruh Penggunaan Aplikasi Food Delivery Services Terhadap Penjualan UKM Di Masa Pandemi COVID-19 (Studi Pada Kota Bandung)

Alinda Devi Sofia (Politeknik Negeri Bandung)
Septhara Adhityo Rohman (Politeknik Negeri Bandung)
Harmon Chaniago (Politeknik Negeri Bandung)

Article Info

Publish Date
27 Apr 2021

Abstract

ABSTRACT The COVID-19 pandemic that is currently striking has forced some businesses to reduce their business activities and some even have to close their businesses. One of the businesses that is directly affected is the culinary field of Small and Medium Enterprises. However, the application of food delivery services is like an oasis for business people, people still use this service to fulfil their needs. The purpose of this study was to see how much influence the use of food delivery services applications for Small and Medium Enterprises during the COVID-19 pandemic. The method used in simple linear regression analysis. Keywords: SMEs, Food Delivery Services Application, Sales Increase

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Journal Info
International Journal Administration, Business & Organization
Website

Abbrev

ijabo

Publisher

Asosiasi Ahli Administrasi Indonesia

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Description

International Journal Administration Business and Organization (IJABO) is an international peer-reviewed scientific journal with open access, publishing high quality conceptual and measure development articles in the areas of management, business administration, and related disciplines. IJABO ...