Krisnadwipayana International Journal of Management Studies
Vol 2, No 1 (2022): Krisnadwipayana International Journal of Management Studies

Revitalizing MSMEs through Marketing Digitalization and Business Continuity Management (BCM) Toward MSMEs In Kota Medan, North Sumatera.

Ahmad Hermanto (Universitas Krisnadwipayana)
Amilia Hasbullah, S.Ip., M.Sc. (Universitas Krisnadwipayana)

Article Info

Publish Date
02 Aug 2022

Abstract

Micro Small and Medium Enterprises (MSMEs) experienced enormous economic pressure during the COVID-19 outbreak. These conditions have a direct effect on their business performance, especially on the value of sales, products and services produced, thereby impacting the sustainability of their business. Since Medan known as one of biggest city in Indonesia, where the existence of MSMEs have the significance role to generate income within the community, therefore this paper is intended to analyze how MSMEs are able to rise and can continue their business activities through efforts to implement the concept of Business Continuity Management (BCM) and digital marketing.    

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Journal Info
Krisnadwipayana International Journal of Management Studies
Website

Abbrev

KIJMS

Publisher

Universitas Krisnadwipayana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

The objective of this scholarly journal is to publish empirical research, theory, and concepts developed in management studies. The Comprehensive research methods including quantitative, qualitative, and mixed method research in accordance to enrich the scientific articles are welcome. The scope of ...