Applied Business and Administration Journal
Vol. 1 No. 3 (2022): Applied Business in MSME

Efektivitas Penataan Servicescape dalam Meningkatkan Kepuasan Konsumen Wingz O Wingz di Kota Bandung

Choir Wachidyantari (Unknown)
Maya Setiawardani (Unknown)

Article Info

Publish Date
01 Oct 2022

Abstract

This research aimed to find out the effectivity of the servicescapes in order to increase the customers’ satisfaction of Wingz O Wingz in Bandung which was tested by distributing the questionnaires to 125 respondens. This research used a descriptive method with a quantitive approach. The result of the test indicates that servicescape layout in Wingz O Wingz is in good category and most of the customer feel satisfied by their services, then the servicescape layout has 61,3% positive impact to increasing customers’ satisfaction. Wingz O Wingz must pay attention to the servicescape layout and provide similar services in every branch.

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Journal Info
Applied Business and Administration Journal
Website

Abbrev

dataabaj

Publisher

PT Ebiz Prima Nusa

Subject

Humanities Economics, Econometrics & Finance

Description

Applied Business & Administration Journal is scientific journal published by Ebiz Prima Nusa. Applied Business & Administration Journal aims to be a space for developing applied business science and administration as well as management. ABAJ is a medium for researchers, academicians, professionals, ...