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All Journal Jurnal Riset Bisnis dan Investasi Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Applied Business and Administration Journal Records Management System Journal
Maya Setiawardani
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Mechanical Engineering Social Sciences

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Peran Inovasi Dalam Membangun Keunggulan Bersaing Sektor UMKM Bidang Kuliner Pascadisrupsi Akibat Pandemi Covid 19 Di Kota Bandung Maya Setiawardani
Jurnal Riset Bisnis dan Investasi Vol 8 No 1 (2022): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v8i1.2616

Abstract

The purpose of this study is to identify the innovations that have been built by culinary SMEs and the level of competitive advantage after the disruption due to the Covid-19 pandemic, and to reveal how big the role of innovation is in building competitive advantage. The research method used is a quantitative method, the sampling technique uses non-probability sampling with a purposive sampling approach of 100 respondents. Data was collected through a questionnaire using a Likert scale. The data were processed by SPSS, and used descriptive analysis, correlation analysis, multiple regression analysis, partial determination coefficient analysis and hypothesis testing. The results of this study indicate that the level of innovation built by culinary SMEs is included in the sufficient category and the level of competitive advantage is high, and innovation has a significant role in building a competitive advantage of 46.2%.
Pengembangan Pembelajaran Kearsipan Melalui Pelatihan Electronic Filing System (EFS) dengan Program IWSM di Sekolah Menengah Kejuruan (SMK) Ma'mun Sutisna; Titin Suhaeni; Maya Setiawardani; Mukaram Mukaram; Sri Raharso; Ermina Tiorida; Harmon Harmon
Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Vol 2 No 1 (2020): Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/abdimas.v2i1.1875

Abstract

The review of Vocational High School Curriculum 2013 in 2017 brought significant changes to the learning process at the Vocational High School level, it is a change of the expertise competency name that was originally an Office Administration into Automation and Office Governance (AOG). There is a subject in the AOG expertise competency, Archive, which is included in the Basic Subject Group of Expertise Program (C2). In the syllabus of archival subjects, which were originally only manual archiving not only containing manual archive management but also the application of electronic archive management. According to the new topic, teachers do not have competence in the field yet, therefore the training is needed. The purpose of this training is to improve teacher’s competence in the field of Electronic Filing System (EFS) by using the Scan Manager program. This training lasts for five days on the campus, and one week on the field under the guidance of a lecturer at the Business Administration program, Politeknik Negeri Bandung. The result of the training showed that the attendance of participants in the training was 95%, the mastery of training material before and after was 97.6%, and all participants as many as 16 people were declared competent, 2 people were quite competent and entitled to get the certificate. Electronic Filing System (EFS) competency improvement training to maximize the teaching of e-filing with the Scan Manager program in vocational high schools, can be done well and reach suggestions in accordance with the proposals.
Peremajaan Merek Melalui Redesign Logo Usaha & Kemasan Wajit Cililin Tintin Suhaeni; Ivon Sandya Sari Putri; Ira Siti Sarah; Abdul Malik Sayuti; Maya Setiawardani; Sri Raharso; Harmon Chaniago
Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Vol 3 No 2 (2021): Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/abdimas polibatam.v3i2.3443

Abstract

Intense competition, uncertain market conditions, and social and lifestyle factors are often the reasons why a brand must always keep up with the times, either by changing some aspects of the brand partially or totally. Brands that experience stagnation or even losses have to be decided whether to be dismissed or retained. If the choice is maintained, then brand rejuvenation can be an alternative. Brand rejuvenation is an attempt to bring a brand that can’t make money into money-making with new positioning. Our partners, Wajit Cililin craftsman, have started their business decades ago. Since the business was founded, not many changes and innovations have been made in terms of supply so that partners are currently experiencing a phase of stagnation in their business. For this reason, the team offers a solution, namely a brand rejuvenation assistance program. The output of this program, in addition to the report, is also in the form of a scientific article, a scientific poster, and registration of intellectual property rights in the form of partners’ brands. Specifically, this program will produce logo and packaging designs for partners, to the point that the packaging is ready to use according to the design plan. The program consisted of a series of activities begins with a pre-survey to see the latest conditions of partners, personal interviews with potential partners to raise priority needs for which solutions will be made, literature studies to enrich to theoretical foundations of packaging design, surveys to get the preference of consumers, packaging design, packaging production process and evaluation of consumer perceptions of the logo and packaging that has been made.
Efektivitas Penataan Servicescape dalam Meningkatkan Kepuasan Konsumen Wingz O Wingz di Kota Bandung Choir Wachidyantari; Maya Setiawardani
Applied Business and Administration Journal Vol. 1 No. 3 (2022): Applied Business in MSME
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (282.945 KB)

Abstract

This research aimed to find out the effectivity of the servicescapes in order to increase the customers’ satisfaction of Wingz O Wingz in Bandung which was tested by distributing the questionnaires to 125 respondens. This research used a descriptive method with a quantitive approach. The result of the test indicates that servicescape layout in Wingz O Wingz is in good category and most of the customer feel satisfied by their services, then the servicescape layout has 61,3% positive impact to increasing customers’ satisfaction. Wingz O Wingz must pay attention to the servicescape layout and provide similar services in every branch.
DEVELOPMENT OF ELECTRONIC APPLICATIONS BASED ON MICROSOFT ACCESS IN KOPERASI INTI BANDUNG Dessi Hartini; Maya Setiawardani; Mamun Sutisna
Records Management System Journal Vol. 1 No. 1 (2022): Applied Records Management System
Publisher : Ebiz Prima Nusa

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Abstract

The Electronic Archiving Application applied in the Human Resources section of the INTI Cooperative is a crucial part in managing records because it is responsible for storing transaction records, legalities and employee data. Archives are the most basic and most important thing in administrative activities because archives have data information stored in them that is done. Archives Management In the Human Resources Cooperative INTI Bandung still uses the manual method. Manual archives are said to be ineffective because there is a risk of damage or loss of archives that still have use value. Based on the archive management phenomenon that occurred at the INTI Cooperative, the solution that was deemed appropriate was to design and create an electronic archival information system that aims to assist INTI Cooperatives in managing archives. Making Electronic Archive Applications is assisted by using the Microsoft Access system because it is simple and easy to use.
MAKING WEBSITE-BASED OF PROMOTIONAL MEDIA USING CMS WORDPRESS AT ELTABO COFFEE IN CIMAHI Silvia Kesia Aritonang; Maya Setiawardani; Tangguh Dwi Pramono
Records Management System Journal Vol. 2 No. 1 (2023): Vol. 2 No.1 Tahun 2023
Publisher : Ebiz Prima Nusa

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Abstract

Technological advances that are happening at this time are of benefit to many groups, one of which is businessman. Advances in technology make it easy for businessman to market their products or services. As a result of this convenience, many UMKM have sprung up, including in Cimahi City. Many new businesses have started to emerge including coffee shops or cafes. The many appearances of these coffee shops make the competition even tighter. Eltabo Coffee, which is located in Cimahi City, is one of the new coffee shops. Intense competition and the foreign name Eltabo Coffee among the people of Cimahi City, caused Eltabo Coffee to experience a decline in income. To overcome these problems, this Final Project was made with the aim of knowing how the initial conditions of promotional media from Eltabo Coffee, to find out how to make website-based promotional media using CMS WordPress, and to find out the results of implementing website-based promotional media on Eltabo Coffee using CMS WordPress. The implementation of this project applies the SDLC method which consists of the planning, analysis, design, and implementation stages. The results of making this website-based media promotion show a very good value, namely an assessment of the website from the owner of Eltabo Coffee as well as from the results of the questionnaire. In addition, there were 9 new customers who visited Eltabo Coffee Cimahi after visit the Eltabo Coffee website and there was an increase in sales in the second and third weeks of May, namely 23 cups. Trials by the admin have been carried out by changing photos on the Menu page.
Co-Authors Abdul Malik Sayuti Chaniago, Harmon Choir Wachidyantari Dessi Hartini Ermina Tiorida Harmon Harmon Ira Siti Sarah Ivon Sandya Sari Putri Ma'mun Sutisna Mamun Sutisna Mukaram Mukaram Silvia Kesia Aritonang Sri Raharso Tangguh Dwi Pramono Tintin Suhaeni Titin Suhaeni