SI-MEN (AKUNTANSI & MANAJEMEN) STIES
Vol 7 No 1 (2016): Jurnal Si-Men

PENGARUH KEBIJAKSANAAN POTONGAN HARGA (DISCOUNT) TERHADAP PENINGKATAN DAYA BELI MOBIL TOYOTA AVANZA DI PT DUNIA BARUSA BANDA ACEH

Yusra Yusra (STIES Banda Aceh)

Article Info

Publish Date
16 Jul 2016

Abstract

The objective of this research is to analize the influence of the discounting policy to the increasing of purchasing power of Toyota Avanza at PT Dunia Barusa Banda Aceh. The method used in this research is simple random sampling. the data collected by using quessionaire is analized by using simple linear regression. The respondent is 66 person of the Toyota Avanza at PT Dunia Barusa Banda Aceh customer. The research shows the significant influence between the discounting policy and the increasing of the purchasing power of Toyota Avanza at PT Dunia Barusa Banda Aceh. It influenced by the discount itself by 24%. And the other 76% are affected by the external factors.

Copyrights © 2016




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
370.036 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
SI-MEN (AKUNTANSI & MANAJEMEN) STIES
Website

Abbrev

simen

Publisher

Sekolah Tinggi Ilmu Ekonomi Sabang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal ini fokus menerbitkan artikel dalam bidang kajian Akuntansi dan Manajemen. Adapun skop artikel ilmiah yang diterima adalah sebagai berikut : Akuntansi Keuangan, Akuntansi Manajemen, Akuntansi Sektor Publik, Auditing, Perpajakan, Manajemen Sumber Daya Manusia, Manajemen Stratejik, Manajemen ...