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Pengaruh harga dan kualitas pelayanan terhadap kepuasan pelanggan maskapai penerbangan Batik Air Banda Aceh Yahya, Yahya -; Maulida, Zenitha -; Yusra, Yusra -; Makmur, Lidya -
Jurnal Kajian Manajemen Bisnis Vol 9, No 1 (2020): Jurnal Kajian Manajemen Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang

The aim of this study is to investigate the influence of price and service quality toward the customer satisfaction of Batik Air Banda Aceh. 96 respondents of this study are collected through a questionnaire. The hypothesis was tested using multiple linear regression, F-test, and t-test, to know simultaneously and partially the influence of independent variable toward the dependent variable at a 95% confidence level (Î± = 0.05). The result, based on the t-test and partial test, shows that price and service quality influence the customer satisfaction level of Batik Air in Banda Aceh. Implication and suggestion also discussed in this study.

Model Revitalisasi Modal Sosial Guna Meningkatkan Pelaksanaan Fungsi Anggota Dewan Perwakilan Rakyat Dahlan Dahlan; Yusra Yusra
Jurnal EMT KITA Vol 2 No 1 (2018): JANUARY-JUNE 2018
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v2i1.49

This study aims to find a model for revitalizing social capital in order to improve the implementation of the DPRD member functions in Aceh. The study was conducted on Members of the DPRA, the Banda Aceh DPRK, the Sabang DPRK, the Greater Aceh DPRK and the Pidie DPRK with a total of 206 legislative members. Data collection using questionnaires and then data analysis equipment using a structural equation model (SEM) which is operated with AMOS software. The study found that the personality and behavior of organizational citizenship behavior (OCB) had an important role in increasing the social capital of DPRD members which in turn had an impact on improving the supervisory function they carried out as legislators. OCB's personality and behavior also have a positive and significant impact on the implementation of the supervisory functions they carry out. The existence of social capital is able to mediate the influence of OCB personality and behavior and supervisory functions. The mediating effect of social capital as an intermediate variable is partial mediation.

IbM Kelompok Masyarakat Pesisir Terhadap Perlindungan dan Pengelolaan Lingkungan Hidup di Desa Pria Laot Kota Sabang Yusra; Eliana; Dahlan
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 1 (2021): MAY 2021
Publisher : Research Division Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

The purpose of this service is to provide solutions by implementing Science through the Science and Technology program for the community at the STIES Research and Community Service Center to carry out advocacy and legal consultation to the community in Batee Shok Juroeng Pria Laot Village, Sukakarya District, Sabang City in order to minimize conflict and grant authority. local communities in the protection and management of the environment, especially the management of resources in coastal areas. The method used in IbM activities with a social approach, implementing Legal Counseling and Program Strategies for Coastal Mangrove Forest Management Community Groups, activities carried out by Focus Group Discussion (FGD), and implementation involving students as part of learning in the ways and processes of resolving environmental disputes related to with a Subject in Environmental Law and Management Economics. The conclusions of the service activities are; 1) The establishment of environmental law awareness for coastal communities to maintain and protect coastal resources in residential areas, 2) Form and reorganize the Coastal Management Community Group, and 3) Open access for people outside Batee Shok Village to utilize supporting facilities and infrastructure. Sabang City National Park Tourism.

PENGARUH KEBIJAKSANAAN POTONGAN HARGA (DISCOUNT) TERHADAP PENINGKATAN DAYA BELI MOBIL TOYOTA AVANZA DI PT DUNIA BARUSA BANDA ACEH Yusra Yusra
SI-MEN Vol 7 No 1 (2016): Jurnal Si-Men
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIES Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (370.036 KB)

The objective of this research is to analize the influence of the discounting policy to the increasing of purchasing power of Toyota Avanza at PT Dunia Barusa Banda Aceh. The method used in this research is simple random sampling. the data collected by using quessionaire is analized by using simple linear regression. The respondent is 66 person of the Toyota Avanza at PT Dunia Barusa Banda Aceh customer. The research shows the significant influence between the discounting policy and the increasing of the purchasing power of Toyota Avanza at PT Dunia Barusa Banda Aceh. It influenced by the discount itself by 24%. And the other 76% are affected by the external factors.

PENGARUH KEPUASAN KONSUMEN TERHADAP LOYALITAS BERBELANJA PADA HERMES PALACE MALL BANDA ACEH Yusra Yusra
SI-MEN Vol 5 No 1 (2015): Jurnal Si-Men
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIES Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (191.655 KB)

The objective of this research is to know the influence of customer satisfaction and its factors that influence customer loyalty in Hermes Palace Mall Banda Aceh. The samples in this research are all the customer of Hermes Palace Mall Banda Aceh, which is 100 of the customers, are the respondent. The respondents were taken by incidentally sampling technique. To know the influences of independent variable to dependent variable, the collected data were analyzed by using simple linear regression method with SPSS version 15.0. The data analysis shows the customer satisfaction in shopping is significantly influenced the loyalty of the customer. The “t” value is 2,626 with the significance level at 0,013. It also shows the relationship between the customer satisfactions and the increased in sales in Hermes Palace Mall Banda Aceh is relatively low So, to enhance the customer loyalty, the company manager should increase the service quality. Because that is the important factor which will determine the customer satisfaction in shopping, besides other factor such as prizing, product quality and social factor.

IbM Kelompok Masyarakat Pesisir Terhadap Perlindungan dan Pengelolaan Lingkungan Hidup di Desa Pria Laot Kota Sabang Yusra; Eliana; Dahlan
AJAD : Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 1 (2021): MAY 2021
Publisher : Research Division Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ajad.v1i1.5

The purpose of this service is to provide solutions by implementing Science through the Science and Technology program for the community at the STIES Research and Community Service Center to carry out advocacy and legal consultation to the community in Batee Shok Juroeng Pria Laot Village, Sukakarya District, Sabang City in order to minimize conflict and grant authority. local communities in the protection and management of the environment, especially the management of resources in coastal areas. The method used in IbM activities with a social approach, implementing Legal Counseling and Program Strategies for Coastal Mangrove Forest Management Community Groups, activities carried out by Focus Group Discussion (FGD), and implementation involving students as part of learning in the ways and processes of resolving environmental disputes related to with a Subject in Environmental Law and Management Economics. The conclusions of the service activities are; 1) The establishment of environmental law awareness for coastal communities to maintain and protect coastal resources in residential areas, 2) Form and reorganize the Coastal Management Community Group, and 3) Open access for people outside Batee Shok Village to utilize supporting facilities and infrastructure. Sabang City National Park Tourism.

Work-Family Conflict and Job Satisfaction: The Mediating Role of Person-Organization Fit Study on Employees of The BRI Aceh Region Ibrahim, Mahdani; Yusra, Yusra
The South East Asian Journal of Management Vol. 10, No. 2
Publisher : UI Scholars Hub

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The objective of this research is to analyze the influence of person–organization fit (P-O fit) on work–family conflict (WFC) and job satisfaction (JS) relationships at Bank Rakyat Indonesia, Aceh Regional in Banda Aceh. The sample includes 127 employees, those who have worked more than two years. The data are collected via questionnaire. The equipment of data analysis is structural equation modeling (SEM), which proceeds using analysis of moment structure (AMOS). The results of the study show the varible P-O fit role as a mediator variable in the relationship of WFC and job satisfaction. WFC does not have a direct effect on job satisfaction

Stimulating Visit Intention Using Social Media Influencer: Mediating Role of Enjoyment Yusra; Vilzati; Eliana; Ahmad Azmi Mohd Ariffin; Perengki Susanto
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 9 No. 2 (2023): IJBE, Vol. 9 No. 2, May 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.2.295

Social media influencer (SMI) has emerged as one of a powerful approach in building customer’s intention to visit a tourism destination. This research therefore tries to uncover the mechanism on how the dimensions of SMI, namely attractiveness, trustworthiness, and expertise, influence visit intention by incorporating enjoyment as mediator by applying Stimuli-Organism-Response (SOR) Theory. Using purposing sampling, 115 usable samples of those who experienced an SMI’s posts regarding Aceh tourism, are gathered online. Data were analyzed by using Partial Least Square-Structural Equation Modelling (PLS-SEM). In testing the hypotheses, we conduct a Bootstrapping procedure using 5000 sub-samplings. The finding highlights that SMIs’ attractiveness and SMIs’ expertise, are found to be a strong predictor of enjoyment, of which has a significant relationship with visit intention. However, SMI trustworthiness failed to predict enjoyment. Except for SMI trustworthiness-visit intention relationship, this study also found the role of enjoyment as mediator for both SMI attractiveness and SMI expertise in predicting visit intention. Consequently, this research pinpoints two routes to obtaining visitors’ intention to visit a tourism site. They are attractiveness-enjoyment-intention and expertise-enjoyment-intention with the second pathway have bigger contribution to visit intention. The findings can be used as a guide to assist tourism destination marketers in developing effective advertising that use SMI to communicate with their visitor and differentiate themselves from the tourism destination intense competition. Keywords: social media influencers, enjoyment, visit intention, sor theory, tourism destination

PKM IKAN KEUMAMAH DI DEAH RAYA: PENINGKATAN PANGSA PASAR VIA MEDIA SOSIAL Eliana Eliana; Nasri Zarman; Ferdi Nazirun Sijabat; Banta Karollah; Intan Novia Astuti; Yusra Yusra; Farah Ivana
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2023): Volume 4 Nomor 4 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i4.19435

PKM Ikan Keumamah di Deah Raya Kecamatan Syiah Kuala Kota Banda Aceh bertujuan untuk meningkatkan ekonomi keluarga kelompok Anugrah yang berjumlah 10 orang, melalui media sosial seperti tiktok, Instagram, fecebook, youtube dan media lainnya. Permasalahan diantaranya: kurangnya pengetahuan kelompok dalam membuat laporan keuangan, kurangnya kemampuan pemasaran produk, kurangnya pengetahuan dalam menggunakan teknologi seperti penggunaan HP Android serta kurang motivasi usaha. Metode yang digunakan adalah pelatihan, sosilisasi dan pendampingan kepada anggota Anugrah. Tim PKM bertindak sebagai fasilitator dan instruktur dalam memberikan pelatihan dan pendampingan antara lain: melakukan pelatihan dan sosialisasi pembuatan laporan keuanagan sederhana dan mudah dipahami, pelatihan branding produk yang menarik minat pembeli, pelatihan pemasaran online dan pendampingan pembuatan akun-akun media sosial. Hasil pelatihan diketahui bahwa adanya peningkatan pemahaman pembuatan laporan keuangan, dan peningkatan pemahaman anggota kelompok anugrah dalam mengemas produk yang baik dan menarik bagi konsumen, peningkatan kemampuan dalam memanfaatkan HP android untuk pemasaran online dan adanya motivasi anggota kelompok anugrah untuk mengelola usaha.

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