Journal of S&T Policy and R&D Management
Vol 12, No 2 (2014): Journal of S&T Policy and R&D Management

CONCEPTION-ADOPTION MODEL OF ORGANIC RICE INNOVATION: FARMERS SOCIAL ECONOMY (CASE STUDY IN TASIKMALAYA, WEST JAVA)

Heryanto, Mahra Arari ( Laboratorium Sosiologi dan Penyuluhan Pertanian, Departemen Sosial Ekonomi Pertanian, Fakultas Pertanian, Universitas Padjadjaran)



Article Info

Publish Date
10 Dec 2014

Abstract

The process of organic rice farming system conception initiated by inter-national market demand for organic rice which is drive businessman to create a partnership with farmer to fullfil the demand. In conception stage, it is running effectively substitue convetional farming with organic farming system. However, conception process which has been running will not continue to adoption stage if this process managed not properly. Social factor (farmer behaviour)is a determinant in farmer decision to adopt organic farming system because of interelations with the economic practically. Technology, environment, attitude and belief interaction in adoption stage more complex than canception stage. This model built qualitatively using system thinking method and social fabric matrix (SFM). Causal loop diagram used to analyze causality of elements interalistionship in conception and adoption stage, thus social fabric matrix used to mapping the element interelation involved in organic farming adoption which is consist of social institution, technology, environment, value and belief, and attitude. This research indicates that adoption stage is critical point that have to be passed in an innovation process. The point is innovation should be managed properly since the conception until adoption that involved social, economy and technology elements.

Copyrights © 2014






Journal Info

Abbrev

kiml

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Warta Kebijakan Iptek dan Manajemen Litbang (Journal of S&T Policy and R&D Management) is a scientific journal aimed to discuss theoretical and practical issues in science and technology policy for economic competitiveness, research and development management and innovation management. Researchers, ...