Marketing Management Studies
Vol. 2 No. 3 (2022): Marketing Management Studies

The influence of service quality, price perception of service and word of mouth on revisit intention in KiosK Padang.

Yulia Yulia (State University of Padang)
Astri Yuza Sari (Universitas Negeri Padang)



Article Info

Publish Date
30 Sep 2022

Abstract

The purpose of this study was to analyze the influence of service quality, price perception of service and word of mouth on revisit intention in KiosK Padang.. The results of the study are (1) There is a significant and positive effect between service quality and monetary price on KiosK Padang. (2) There is a significant positive effect between service quality on behavior price on KiosK Padang. (3) There is a significant positive effect between the monetary price on word of mouth. (4) There is a significant positive effect between behavior price on word of mouth. (5) There is a significant positive effect between service quality on word of mouth. (6) There is a significant positive effect between word of mouth on revisit intention. (7) There is a significant positive effect between monetary price on revisit intention through word of mouth. (8) There is a significant influence between behavior price on revisit intention through word of mouth

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Journal Info

Abbrev

mms

Publisher

Subject

Humanities Environmental Science Social Sciences

Description

This journal encompasses marketing management, strategic management, business decisions, processes, and activities within the actual business ...