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All Journal Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Economac: Jurnal Ilmiah Ilmu Ekonomi Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Operations Management and Information System Studies Marketing Management Studies
Astri Yuza Sari
Universitas Negeri Padang
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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PENGUATAN STRATEGI PEMASARAN KELOMPOK TENUN PADA KAMPUNG TENUN NAGARI SUNGAI JAMBUR KABUPATEN SOLOK SUMATERA BARAT Okki Trinanda; Astri Yuza Sari
Dharmakarya Vol 8, No 2 (2019): Juni 2019
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (259.328 KB) | DOI: 10.24198/dharmakarya.v8i3.21149

Abstract

Tenun merupakan salah satu kerajinan yang memiliki tingkat kesenian yang tinggi. Karena kerumitan membuatnya, harganya juga mahal. Kendatipun demikian, kelompok tenun usaha mulia, menjual produk mereka hanya menggunakan plastik bening untuk membungkus kain tenun tersebut. Selain itu, tidak adanya merek ataupun kontak yang bisa dihubungi yang melekat pada kain tersebut. Tenun sungai jambur ini memiliki ciri khas yang unik, namun tidak ada perkembangan yang cukup berarti dari semenjak mereka berdiri pada tahun 2009. Variasi motif yang masih kurang banyak, kemasan yang terlalu biasa, lokasi penjualan yang tidak mudah terlihat, merek yang belum pas, serta pemasaran yang belum tepat menjadi kendala kelompok tenun usaha mulai ini. Untuk itu tim pengabdian kepada masyarakat menggagas pengabdian ini memberikan pengetahuan kepada kelompok tenun usaha mulia tentang pentingnya merek, bagaimana membuat merek yang bagus, logo, serta memasarkan produk secara online. Disamping itu tim pengabdi juga memberikan pendampingan dalam pembuatan kemasan untuk kain tenun, agar menambah nilai jual dan pantas menjadi pembungkus kain tenun yang harganya dikenal mahal. 
The role of social media in building shopping value, customer trust, and customer engagement Siti Zuhra Handayani; Astri Yuza Sari
Operations Management and Information System Studies Vol. 2 No. 1 (2022): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/omiss.v2i1.54

Abstract

This paper aims to determine the role of Instagram live streaming in building shopping value and customer trust towards customer engagement in Padang Makeup Store Consumers in Padang City. The sample in study are 170 consumers in Padang society. Data processed using Smart PLS 3.0. The result of this research are: (1) utilitarian value has a positive effect on customer trust at the Padang makeup store, (2) hedonic value has a positive effect on customer trust at the Padang makeup store, (3) utilitarian value has a positive effect on customer engagement at the Padang makeup store, (4) hedonic value has a positive effect on customer engagement at the Padang makeup store, (5) customer trust has a positive effect on customer engagement at the Padang makeup store, (6) utilitarian value has a positive effect on customer engagement through customer trust at the Padang makeup store, (7) hedonic value has a positive effect on customer engagement through customer trust at the Padang makeup store.
Ambient factors, design factors, and social factors towards satisfaction by irritation as mediating variabel Cyntiara Wiranisa; Astri Yuza Sari
Marketing Management Studies Vol. 1 No. 1 (2021): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (563.414 KB) | DOI: 10.24036/jkmp.v1i1.9

Abstract

This study aims to analyze the influence of Ambient Factors, Design Factors, and Social Factors on Satisfaction with Irritation as a Mediation Variable for Foodmart Basko Grand Mall Visitors Padang. This research is a causative descriptive research. The population of this research is 230 respondents who visited Foodmart Basko Grand Mall Padang. While the number of research samples is determined based on a non-probability method with a purposive sampling technique. The analytical method used is descriptive analysis. This research was analyzed using SPSS v21 software. The results of this study indicate that: The ambient factor variable has a positive and significant effect on irritation, the design factor variable has a positive and significant effect on irritation, social factors have no effect on irritation, the irritation variable has a positive effect on satisfaction, the irritation variable is not able to mediate ambient factors on satisfaction, the irritation variable is able to mediate design factors on satisfaction, factor variables have an effect on satisfaction which is mediated by irritation
Diversifikasi Produk Dan Desain Produk Kelompok Tenun Mulia Di Kabupaten Solok Okki Trinanda; Astri Yuza Sari
Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol 21, No 3 (2021): Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/sb.01570

Abstract

Kegiatan Pengabdian Kepada Masyarakat ini merupakan kelanjutan dari kegiatan yang telah dirintis pada tahun 2018 yang lalu, pada Kelompok Tenun Mulia di kampung Tenun Sungai Jambur kabupaten Solok. Pada kegiatan kali ini ini Tim Pengabdian berencana memulai sebuah kegiatan Pengabdian yang terintegrasi selama tiga tahun, yang diawali dengan program penguatan strategi pemasaran, terutama dalam hal diversifikasi produk serta desain produk. Diversifikasi produk yang dimaksudkan adalah mengembangkan berbagai alternatif produk turunan dari bahan tenun seperti dompet, tas, sepatu dan lain sebagainya. Sehingga dengan adanya diversifikasi produk, maka para konsumen akan memiliki berbagai pilihan dalam berbelanja, tidak hanya kain tenun sebagaimana selama ini. Diversifikasi yang dimaksudkan pada kegiatan ini juga termasuk pelatihan pembuatan kemasan. Selanjutnya Desain Produk dimaksudkan untuk memberikan keterampilan mengembangkan desain tenun kepada para pelaku tenun. Selama ini motif yang ada masih sangat terbatas. Para pengrajin tenun pun tidak memiliki kemampuan dalam mengembangkan motif sendiri. Untuk itulah, maka diperlukan pelatihan teknis bagaimana membuat motif-motif baru yang dapat menarik konsumen. Hasil dari kegiatan ini adalah: (1) peningkatan pemahaman diversifikasi produk, (2) munculnya 5 UMKM baru di bidang produksi kemasan, dan (3) munculnya motif baru bernama “Markisa Babijo Ameh”
Investigasi City Branding Kota Padang Melalui Brand Attitude (Studi Kasus: Stakeholder) Astri Yuza Sari; Sari Lenggogeni
Economac: Jurnal Ilmiah Ilmu Ekonomi Vol 2 No 2 (2018): Economac: Jurnal Ilmiah Ilmu Ekonomi Volume 2 Nomor 2 Bulan Oktober 2018
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1051.262 KB) | DOI: 10.24036/economac/vol2-iss4/67

Abstract

Abstract This study aims to determine the effectiveness of Padang’s city brand "Padang Your Motherland" and find a city brand that is suitable for the Padang in the future by brand attitude. This research is a qualitative, which uses the city brand index by Anholt (Presence, Potential, Place, People, Pulse, Prerequisite) by interviewing 54 informants consisting of visitors (domestic and foreign) and non visitors (residents, entrepreneur). From the information obtained, they are analyzed thematically and validated by triangulation method. The result is less the effectiveness of Padang’s City brand "Padang Your Motherland" in the community, and found the factors that make city branding of Padang. However, the difference between visitors and non visitors, for domestic visitors, presence, place, pulse, and prerequisite variables are very influential in building city branding of Padang, whereas foreign visitors assume that the presence, place, people and pulse variables are influential in city branding of Padang. Resident assumed that only the pulse of building city branding of Padang, in line with that students assume that the pulse and place influential in forming city branding of Padang, but entrepreneurs have another view that not only the pulse and place that form city branding of Padang but also variable potential and people.
Strengthening the Marketing Communication Through Product Design and Packaging Okki Trinanda; Astri Yuza Sari
Economac: Jurnal Ilmiah Ilmu Ekonomi Vol 3 No 2 (2019): Economac: Jurnal Ilmiah Ilmu Ekonomi Volume 3 Nomor 2 Bulan Oktober 2019
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1095.611 KB) | DOI: 10.24036/economac/vol3-iss2/99

Abstract

This Community Service aims to improve the Marketing Communication of Tenun Mulia groups of Solok Regency, by (1) strengthening the skills on creating packaging, and (2) product design training. Packaging is one of the weak points of the Tenun Mulia group. Good packaging is needed to support the relatively expensive products they produce. Furthermore, Product Design is intended to provide skills to develop weaving patterns / motifs for weavers. The results of this activity are: (1) improvement of skills in producing packaging, as well as the emergence of five new MSMEs in the field of packaging production, and (2) new motifs named "Markisa Babijo Ameh".
Repurchase intention and customer satisfaction in e-commerce application Vaisal Malik Nasmizal; Astri Yuza Sari
Operations Management and Information System Studies Vol. 2 No. 2 (2022): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/omiss.v2i2.72

Abstract

This study aims to analyze the repurchase intention of the Pegipegi e-commerce application with satisfaction as a mediating variable. The research sample amounted to 130 respondents. The data is processed using Smart PLS 3.0. The results of the study are: (1) confirmation (ECT) has a positive and significant effect on post-purchase, (2) post-purchase has a positive and significant effect on satisfaction, (3) confirmation (ECT) has a positive and significant effect on satisfaction, (4) post-purchase positive and significant effect on repurchase intention, (5) satisfaction has a positive and significant effect on repurchase intention, (6) post-purchase has a positive and significant effect on repurchase intention through satisfaction.
The influence of service quality, price perception of service and word of mouth on revisit intention in KiosK Padang. Yulia Yulia; Astri Yuza Sari
Marketing Management Studies Vol. 2 No. 3 (2022): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v2i3.66

Abstract

The purpose of this study was to analyze the influence of service quality, price perception of service and word of mouth on revisit intention in KiosK Padang.. The results of the study are (1) There is a significant and positive effect between service quality and monetary price on KiosK Padang. (2) There is a significant positive effect between service quality on behavior price on KiosK Padang. (3) There is a significant positive effect between the monetary price on word of mouth. (4) There is a significant positive effect between behavior price on word of mouth. (5) There is a significant positive effect between service quality on word of mouth. (6) There is a significant positive effect between word of mouth on revisit intention. (7) There is a significant positive effect between monetary price on revisit intention through word of mouth. (8) There is a significant influence between behavior price on revisit intention through word of mouth
Customer engagement effect on relationship quality through customer co-creation Akram Gumi; Astri Yuza Sari
Marketing Management Studies Vol. 2 No. 4 (2022): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v2i4.324

Abstract

This study aims to analyze the influence of customer engagement on relationship quality through customer engagement at the Gaprusy Bukittinggi bag shop. The population in this study are all customers or customers who have shopped at the Gaprusy bag store whose number is not known for certain. While the number of samples in this study amounted to 100 respondents with the characteristics of having shopped in the last 3 months and using the purposive sampling method. The analytical technique used is SEM analysis using smart PLS4. The results of this study are (1) There is a significant and positive influence between customer engagement on relationship quality. (2) There is a significant and positive effect between customer engagement on customer co-creation. (3) There is a significant and positive influence between customer co-creation on relationship quality. (4) Customer co-creation is able to provide a positive mediating role on customer engagement on relationship quality.
Co-Authors Akram Gumi Cyntiara Wiranisa Okki Trinanda Sari Lenggogeni Siti Zuhra Handayani Vaisal Malik Nasmizal Yulia Yulia