Marketing Management Studies
Vol. 2 No. 3 (2022): Marketing Management Studies

Influence of market orientation, learning orientation, and self entrepreneural efficacy on business performance of micro, small and medium enterprises of clothing convection in Bukittinggi City

Rifqi Dwity Satria (universitas negeri padang)
Abror Abror (Universitas Negeri Padang)

Article Info

Publish Date
30 Sep 2022

Abstract

The point of this studys is for analyze influence of markets orientations, learning orientations, self entrepreneurship on business performances. The sample in this study is clothing convection SMEs in the city of Bukittinggi. The sampling technique in this study was non-probability sampling with a sample size of 150 respondents. The data used are primary obtained from the results of respondents` responses to the proposed statement items. The result of in studys indicates that: (1) Markets orientations a significants positife effects in busines performances. (2) Learning orientations has significant positife effects in busines performances. (3) Self-entrepreneurials efficacy has significant positife effects in business performances.

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Marketing Management Studies
Website

Abbrev

mms

Publisher

Universitas Negeri Padang

Subject

Humanities Environmental Science Social Sciences

Description

This journal encompasses marketing management, strategic management, business decisions, processes, and activities within the actual business ...