Journal of Law, Poliitic and Humanities
Vol. 1 No. 4 (2021): (JLPH) Journal of Law, Politic and Humanities (August 2021)

Factors Influencing Decisions to Purchase Counterfeit Fashion Products: Brand Image, Price and Lifestyle (Literature Review Customer Behavior)

Wawan Novianto (Doctoral Student UNAND, Padang, Indonesia)
Ali Marzuki Zebua (Doctoral Student UIN Jambi, Jambi, Indonesia)
Mursal (Lecturer IAIN Kerinci, Jakarta, Indonesia)

Article Info

Publish Date
12 Aug 2021

Abstract

Previous research or relevant research is very important in a research or scientific article. Previous research or relevant research serves to strengthen the theory and phenomena of the relationship or influence between variables. This article reviews the factors that influence purchasing decisions for counterfeit fashion products, namely: brand image, price and lifestyle, a literature study of consumer behavior. The purpose of writing this article is to build a hypothesis of the influence between variables to be used in further research. The results of this literature review article are: 1) brand image influences purchasing decisions for counterfeit fashion products; 2) price has an effect on purchasing decisions for counterfeit fashion products; and 3) lifestyle influences purchasing decisions for counterfeit fashion products.

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Journal Info
Journal of Law, Poliitic and Humanities
Website

Abbrev

JLPH

Publisher

Dinasti Research

Subject

Humanities Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Journal of Law, Poliitic and Humanities is a research journal in Law, Humanities and Politics published since 2020 by the Dinasti Research. This journal aims to disseminate research results to academics, practitioners, students, and other parties who are interested in the fields of Law, Humanities ...