Tanjungpura International Journal on Dynamics Economics, Social Sciences, and Agribusiness (TIJDESSA)
Vol. 1 No. 2 (2020): TANJUNGPURA INTERNATIONAL JOURNAL ON DYNAMICS ECONOMICS, SOCIAL SCIENCES AND AG

FACTORS AFFECTING ONLINE PURCHASE DECISION OF SPINACH VEGETABLES IN PURWOKERTO THROUGH TUKANG SAYUR SITE: FACTORS AFFECTING ONLINE PURCHASE DECISION OF SPINACH VEGETABLES IN PURWOKERTO THROUGH TUKANG SAYUR SITE

Martiana Nur Nugraheni (Universitas Kristen Satya Wacana)
Tinjung Mary Prihtanti (Universitas Kristen Satya Wacana)

Article Info

Publish Date
31 Dec 2020

Abstract

Abstract: The research objectives was to analyze the characteristics and behavior of buying vegetable such as spinach by online, to find out the factors that influence the buying decision by online through tukangsayur.co. This research was conducted online in August, 2020 in Purwokerto areas. Determination of the sample using quota sampling with 70 respondents. The data analysis using binary logistic regression. The results showed that the respondents who made the buying decision of spinach preferred to make purchases online. Partially by age variable, income, price perception, and quality of product perception influenced significantly to decision chance of the spinach buying decision in Tukangsayur.co, while perception variable of trust has no significant effect on the spinach buying decission on Tukangsayur.co in Purwokerto areas. Keywords: spinach, online purchase, decision, logistic regression, perception

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Journal Info
Tanjungpura International Journal on Dynamics Economics, Social Sciences, and Agribusiness (TIJDESSA)
Website

Abbrev

TIJDESSA

Publisher

Universitas Tanjungpura

Subject

Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

Description

TIJDESSA is a biannual journal published twice a year in July and December. Each issue contains 6 articles. Articles can be submitted at any time and will be published according to the schedule. The journal is published only in the electronic ...