JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK
Vol 7 (2023)

Identification of Digital Marketing Improvement Strategies for MSME Products and Services Post-Covid-19 Pandemic in Indonesia

Yuli Purbaningsih (Universitas Sembilanbelas November Kolaka)
Budi Sulistiyo Nugroho (Politeknik Energi dan Mineral Akamigas (PEM Akamigas), Cepu)
Yogi Nurfauzi (STKIP Majenang, Cilacap)
Rainier Hendrik Sitaniapessy (Universitas Pattimura, Ambon)
Hadenan Towpek (Universiti Teknologi Mara)

Article Info

Publish Date
04 Nov 2023

Abstract

The strategy to improve digital marketing for MSME products and services is a critical study. Therefore, the authors are interested in reviewing scientific evidence of increasing digital era MSME marketing to increase understanding. Finally, we can conclude that the findings include several strategies to increase the promotion of MSME products and including MSME managers preparing products and services that have future value and serving customers better, making the best buyer journeys, understand when and how to fix any shortcomings, develop periodic promotions, optimize website promotions, develop internet promotions, always place website pages easy to find, review items, create a business Google account, participate, participate, influencers, then right-click, are virtual entertainment. It is hoped that this study will become a vital force in increasing the understanding of digital marketing strategies in MSME businesses.

Copyrights © 2023




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK
Website

Abbrev

JMIL

Publisher

Politeknik APP Jakarta

Subject

Decision Sciences, Operations Research & Management Engineering Industrial & Manufacturing Engineering Transportation

Description

Jurnal Manajemen Industri dan Logistik (Industrial and Logistic Management Journal) JMIL, invites academician/researchers/contributors to submit research papers, technical papers, conceptual papers, and case study reports in the scope of Logistics Management, Industrial Marketing, and International ...