El-Mujtama: Jurnal Pengabdian Masyarakat
Vol 3 No 1 (2023): El-Mujtama: Jurnal Pengabdian Masyarakat

Analisis Strategi Marketing, Brand Image (Personal Branding) serta Loyalitas terhadap Minuman Starbucks di Kalangan Remaja Milineal

Nurhanifah Nurhanifah (UIN Sumatera Utara)
Nazmi Wiki Kartika (UIN Sumatera Utara)
Ahmad Husein (UIN Sumatera Utara)
Masrona Harahap (UIN Sumatera Utara)
Joni Romaito Ritonga (UIN Sumatera Utara)
Cindy Indarti Kesuma (UIN Sumatera Utara)

Article Info

Publish Date
10 Oct 2022

Abstract

Starbucks is a company that is popular among millennial teenagers, although the prices of food and drinks at the Starbucks company are quite expensive, but for some reason Starbucks remains a hangout place for today's millennial youth elite. Starbucks itself sells hot and cold drinks, coffee beans, salads, hot and cold sandwiches, sweet pastries, snacks and items such as glasses and tumblers. Founded in 1971 in Seattle as a local coffee roaster and retailer, Starbucks expanded rapidly. The Starbucks company that is growing rapidly and is very well known among millennial teenagers is the result of a marketing company itself that is able to promote its products well and can raise the image of its own Starbucks products in the eyes of millennial teenagers so that it becomes a favorite place for tongkorongan hits. Keywords : Marketing, Brand Image, Youth Loyalty To Starbucks Products

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Journal Info
El-Mujtama: Jurnal Pengabdian Masyarakat
Website

Abbrev

elmujtama

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Religion Economics, Econometrics & Finance Education Social Sciences Other

Description

El-Mujtama: Jurnal Pengabdian Masyarakat adalah jurnal ilmiah tentang program dan kegiatan pengabdian kepada masyarakat sebagai bagian implementasi dari Tri Dharma Perguruan Tinggi. Jurnal ini terbit dua kali setahun setiap Januari dan Juli, dikelola oleh Lembaga Penelitian dan Pengabdian Masyarakat ...