Jurnal Ilmiah Wahana Pendidikan
Vol 8 No 15 (2022): Jurnal Ilmiah Wahana Pendidikan

Strategi Social Media Engagement dalam Meningkatkan Penjualan Produk pada Rumah Makan Cinla di Cililitan Jakarta Timur

Widya Nuriyanti (Unknown)
Delia Milla Vernia (Unknown)
Husain Nurisman (Unknown)
Loecita Sandiar (Unknown)
Cindy Amara Yapi (Unknown)

Article Info

Publish Date
29 Sep 2022

Abstract

The purpose of this study is to find out what social media strategies will increase audience engagement on social media and increase product sales at Cinla Restaurant. The method used is qualitative, by means of observation, documentation and interviews. The population in this study are consumers of Cinla Restaurant in Cililitan, East Jakarta. Based on the results of the study, it can be concluded that a social media engagement strategy that can increase product sales is to create content that can attract audience involvement, follow trending content, and pay attention to market conditions in order to find out consumer desires for products so that they can increase sales volume.

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Journal Info
Jurnal Ilmiah Wahana Pendidikan
Website

Abbrev

JIWP

Publisher

Universitas Bumi Hijrah Tidore

Subject

Religion Education Social Sciences Other

Description

Jurnal Ilmiah Wahana Pendidikan (JIWP) Diterbitkan sebagai upaya untuk mempublikasikan hasil-hasil penelitian dan temuan di bidang pendidikan . Jurnal ini terbit 4 bulanan, yaitu bulan April, Agustus dan Desember. *Ruang Lingkup* Memuat hal kajian, analisis, dan penelitian tentang perancangan, ...