International Journal of Applied Business and International Management
Vol 3, No 1 (2018): IJABIM VOL 3 NO. 1

BUILDING BUSINESS ADVANTAGE THROUGH CORE COMPETENCY: CASE STUDY PT. JAPFA COMFEED INDONESIA, Tbk.

Dian Addinna (Universitas Padjadjaran)
Andreas Recki Prasetyo (Universitas Padjadjaran)
Popy Rufaidah (Universitas Padjadjaran)



Article Info

Publish Date
07 Aug 2018

Abstract

The purpose of this paper is to explore the business advantages of a company engaged in the field of food through its core competency. This paper provides results of core competency analysis of PT. Japfa Comfeed Indonesia, Tbk (JPFA). The research method used a case study that serves to express information in factual, structure, and accurate about the object study. This paper used the information and data obtained from Annual Report of JPFA and related records. This paper identifies a number of core competency factors based on finance performance analysis, business function analysis, and internal analysis & external factor summary (IFAS and EFAS). The based concept of the core competency refers to model that consists of capability, competence, and resource. The results of this paper show the core competency of JPFA in the capability of the company is able to produce products with good quality. In competence, the company is a market leader in its field by being able to dominate the market for animal feed products and DOC, synergy and efficiency in marketing product supported by the distribution network spread throughout Indonesia, and biosecurity such as isolation, fumigation, and farm management to guarantee quality of the product. In the resource, the company has professional and competent human resources. This paper provided managerial impact to company to maintain and develop business profits through its core competency.

Copyrights © 2018






Journal Info

Abbrev

IJABIM

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

Description

IJABIM aims to feature narrative, theoretical, and empirically-based research articles relevant to international business and business practices. In addition, we strive to develop a community composed of professionals as well as experts from different countries in Asia, in hope to generate good ...