International Journal of Tourism and Hospitality in Asia Pasific
Vol 4, No 1 (2021): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP)

Key Determinants of International Retail Success: A Case of IKEA Retail

Padmalini Singh (RV Institute of Management)
K.S. Srinivasa Rao (CMS Business School)
Liang Xuan (Universiti Sains Malaysia)
Daisy Mui Hung Kee (Universiti Sains Malaysia)
Fong Jia Min (Universiti Sains Malaysia)
Tan Yi Xuan (Universiti Sains Malaysia)
Teoh Siew Ing (Universiti Sains Malaysia)
Kunal Malhotra (ABES Engineering College)
Rudresh Pandey (ABES Engineering College)

Article Info

Publish Date
20 Feb 2021

Abstract

IKEA is an internationally well-known largest furniture retailer. The purpose of this study is to study key determinants of IKEA's success. To reach the purpose of this research, we focused on the international strategy IKEA used to approach their customers and IKEA’s SWOT analysis. Besides, we also focus on how IKEA store layout influences consumer behavior. The primary data collection method was interviews conducted with IKEA customers by Google forms. This study found that IKEA’s unique management planning and marketing strategy attract customers to revisit the retail store.

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Journal Info
International Journal of Tourism and Hospitality in Asia Pasific
Website

Abbrev

IJTHAP

Publisher

AIBPM Publisher

Subject

Humanities

Description

IJTHAP aims to enhance theoretical development in the field of hospitality and tourism. In order to promote those innovations and fresh ideas, the journal alsso accepts conceptual research, book review, as well as essays of experience belongs to hospitality practitioners. The mission of IJTHAP is to ...