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All Journal International Journal of Tourism and Hospitality in Asia Pasific
Kunal Malhotra
ABES Engineering College
Humanities

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Key Determinants of International Retail Success: A Case of IKEA Retail Padmalini Singh; K.S. Srinivasa Rao; Liang Xuan; Daisy Mui Hung Kee; Fong Jia Min; Tan Yi Xuan; Teoh Siew Ing; Kunal Malhotra; Rudresh Pandey
International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP) Vol 4, No 1 (2021): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (231.966 KB) | DOI: 10.32535/ijthap.v4i1.1018

Abstract

IKEA is an internationally well-known largest furniture retailer. The purpose of this study is to study key determinants of IKEA's success. To reach the purpose of this research, we focused on the international strategy IKEA used to approach their customers and IKEA’s SWOT analysis. Besides, we also focus on how IKEA store layout influences consumer behavior. The primary data collection method was interviews conducted with IKEA customers by Google forms. This study found that IKEA’s unique management planning and marketing strategy attract customers to revisit the retail store.
Co-Authors Daisy Mui Hung Kee Fong Jia Min K.S. Srinivasa Rao Liang Xuan Padmalini Singh Rudresh Pandey Tan Yi Xuan Teoh Siew Ing