Journal of the Community Development in Asia
Vol 3, No 3 (2020): Journal of The Community Development in Asia (JCDA)

The Relationship Between Customer Satisfaction and Organizational Success: A Study of Panasonic

Wanneyda Suvanmanee (Universiti Sains Malaysia)
Daisy Mui Hung Kee (Universiti Sains Malaysia)
Zhi Wei Lee (Universiti Sains Malaysia)
Chia Miin Low (Universiti Sains Malaysia)
Muhamad Amir Zakwan (Universiti Sains Malaysia)
Ankit Gupta (ABES Engineering College)
Rudresh Pandey (ABES Engineering College)
Fay Fahad Alfahad (Kuwait University)
Majdi Anwar Quttainah (Kuwait University)

Article Info

Publish Date
21 Sep 2020

Abstract

The purpose of this study is to examine the customers' satisfaction that drives to the success of the company. There is a high competition between the brand of the electrical appliance, therefore customer satisfaction is one of the key elements to the success of the company. The study used a quantitative method which is a questionnaire to collect the data from respondents. It will enhance the understanding and importance of customer satisfaction toward a company able to lead to company success. The findings indicated that customer satisfaction is an important prediction of the success of the company.

Copyrights © 2020




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
189.778 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Journal of the Community Development in Asia
Website

Abbrev

JCDA

Publisher

AIBPM Publisher

Subject

Humanities

Description

JCDA aims to feature narrative, theoretical, and empirically-based research articles. The journal also accepts articles with data taken from reflections as well as experiences (qualitative research) relevant to community development in Asia. As it explores the community development broadly, the ...