Asia Pacific Journal of Management and Education
Vol 5, No 1 (2022): Asia Pacific Journal of Management and Education (APJME)

A Study on Customer Satisfaction of Telekom Malaysia Broadband

Kok Ban Teoh (SENTRAL College Penang)
Kia Hui Gan (SENTRAL College Penang)
Sangar Rishimelan (SENTRAL College Penang)
Munusamy Kavithanjli (SENTRAL College Penang)
Hui Yee Yong (SENTRAL College Penang)
Jie Min Lee (SENTRAL College Penang)
Yen Ying Lim (Universiti Sains Malaysia7)

Article Info

Publish Date
20 Mar 2022

Abstract

 This research aims to investigate how price, service quality, and perceived value affect customer satisfaction among consumers of Telekom Malaysia broadband. This quantitative research distributed an online questionnaire to collect data from 271 current or former customers of Telekom Malaysia Broadband. The findings concluded that service quality and perceived value have significant positive relationships with customer satisfaction, whereas price possesses a significant negative relationship with customer satisfaction. The findings contribute to the continuous improvement on customer satisfaction among consumers of Telekom Malaysia broadband and other telecommunication providers by improving price, service quality, and perceived value.

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
354.688 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Asia Pacific Journal of Management and Education
Website

Abbrev

APJME

Publisher

AIBPM Publisher

Subject

Education Languange, Linguistic, Communication & Media Other

Description

APJME aims to feature narrative, theoretical, and empirically-based research articles relevant to management and education area. We also strive to develop a better understanding on education as well as management fields. APJME has a mission to be carried out which is to bring up the latest topic ...