Journal of International Conference Proceedings
Vol 1, No 1 (2018): Proceedings of the 1st International Conference of Project Management (ICPM) Mal

Revisiting The Strategy of Bata

Sari Wahyuni (Universitas Indonesia)
Monica Devina (Universitas Indonesia)
Annisa Anjani (Universitas Indonesia)
Harrtyan Muhammad (Universitas Indonesia)
Mohd Rifdi Safwan (Universitas Indonesia)
Yohannes Ekaputra (Universitas Indonesia)

Article Info

Publish Date
02 Jun 2018

Abstract

Indonesia is a very promising market for every consumer goods products. Bata, which has already gripped enormous market share in ASEAN countries, seems to be still wondering on how to conquer Indonesian market. The aim of this paper is to elaborate the strategy of Bata to attract potential customers and adapt with the tight competition in the retail industry. The methodology used for this paper is desk research or secondary research, such as annual report, websites, and e-books. The results revealed that the strategies should be taken through improving media channels, quality of products, and company’s image. Since Bata is in the maturity stage on the business life cycle, the key strategy to compete in the market is cost leadership. Keywords: business competition,consumer product, cost leadership strategy, maturity stage, retail industry

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Journal Info
Journal of International Conference Proceedings
Website

Abbrev

JICP

Publisher

AIBPM Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

Description

JICP is proceedings series that aims to publish proceedings from conferences, in the fields of economics, business, and management research. All proceedings in this website are open access, which means the published articles are permanently free to read, download, copy, and distribute. The online ...