Journal of International Conference Proceedings
Vol 1, No 1 (2018): Proceedings of the 1st International Conference of Project Management (ICPM) Mal

The Winning Strategy of United Tractors

Sari Wahyuni (Universitas Indonesia)
Monica Devina (Universitas Indonesia)
Angelica Fadya Noventi (Universitas Indonesia)
Akbar Chinindio (Universitas Indonesia)
Dendy Putra Ladumei (Universitas Indonesia)

Article Info

Publish Date
02 Jun 2018

Abstract

United Tractor (UT) is a company originally engaged in the distribution of construction machinery. The objective of this research is to explore the winning strategy of United Tractors. We use secondary data which is retrieved from company's official website, annual reports, and other relevant sources. Regarding the business operation, United Tractors conducted differentiation strategy and decided to take the steps to expand different market segments. Therefore, UT is vertically integrated the business operation and build relationship with other companies which have brought to the sustainability. It helps them to become a leader in the market through diversify their products and services. Eventually, UT upholds total solutions to customers and continually conducts innovation in order to stay in the lead. Keywords: differentiation strategy, innovation, market leader, sustainability, vertical integration

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Journal Info
Journal of International Conference Proceedings
Website

Abbrev

JICP

Publisher

AIBPM Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

Description

JICP is proceedings series that aims to publish proceedings from conferences, in the fields of economics, business, and management research. All proceedings in this website are open access, which means the published articles are permanently free to read, download, copy, and distribute. The online ...