Journal of International Conference Proceedings
Vol 4, No 3 (2021): 2021 WIMAYA International Conference of Economics and Business

Determinants Affecting Consumer Purchase Decisions in The New Normal Era

Beby Karina Fawzeea Sembiring (University of Sumatera Utara)
Endang Sulistya Rini (University of Sumatera Utara)
Yeni Absah (University of Sumatera Utara)

Article Info

Publish Date
29 Dec 2021

Abstract

The purpose of this study is to determine the effect of product quality on purchasing decisions in the new normal era, to determine the effect of price on purchasing decisions in the new normal era, to determine the effect of promotion on purchasing decisions in the new normal era, to determine the effect of product quality price and promotion on purchasing decisions in the new normal era. The population in this study were Shopee users in the city of Medan. The data analysis tools used are descriptive statistics and SPSS statistics. The results showed that product quality price and promotion partially had a positive and significant effect on purchasing decisions. Simultaneously it is also known that product quality, price and promotion simultaneously have a positive and significant effect on purchasing decisions.

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Journal Info
Journal of International Conference Proceedings
Website

Abbrev

JICP

Publisher

AIBPM Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

Description

JICP is proceedings series that aims to publish proceedings from conferences, in the fields of economics, business, and management research. All proceedings in this website are open access, which means the published articles are permanently free to read, download, copy, and distribute. The online ...