BASKARA: Journal of Business and Entrepreneurship
Vol 5, No 1 (2022): Baskara: Journal of Business and Entrepreneurship

Service Quality Impact on Customer Satisfaction of Multipurpose Loan Products

Jaenudin Jaenudin (Institut Bisnis Muhammadiyah Bekasi)
Evi Verawati (Kampus A, Institut Bisnis Muhammadiyah Bekasi, Jl. Sersan Aswan Kav. 16 Kel. Margahayu, Kec. Bekasi Timur 17143)



Article Info

Publish Date
31 Oct 2022

Abstract

This study aims to determine: How the influence of service quality on customer satisfaction at PT WOM Finance Kemayoran Branch, Central Jakarta. This research is a quantitative study. The research location is PT WOM Finance, Kemayoran Branch, Central Jakarta. The population in this study were customers of PT WOM Finance Kemayoran Branch, Central Jakarta, the sampling method was carried out by the random method, and using the Slovin 79.36 formula rounded up to 80 respondents. Based on the results of partial hypothesis testing, the T-test of the Service Quality variable obtained a T-count value of 7,297 while the statistical table (T table) was 1,665 and the significance value of the Service Quality variable was 0.000 less than 0.05. So it can be concluded that Service Quality partially has a positive and significant effect on Customer SatisfactionKeywords: Service Quality, Customer Satisfaction

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Journal Info

Abbrev

baskara

Publisher

Subject

Economics, Econometrics & Finance Social Sciences Other

Description

BASKARA: Journal of Business & Entrepreneurship adalah jurnal ilmiah peer-reviewed yang didedikasikan untuk menerbitkan hasil penelitian dan pengabdian masyarakat berkenaan dengan bisnis dan kewirausahaan serta pengembangannya. Jurnal ini juga menerbitkan pemikiran dan pengalaman praktisi Bisnis ...