Media Ekonomi
Media Ekonomi : Vol 17 No 2 Juli 2017

PENGARUH KUALITAS LAYANAN, HARGA, PROMOSI TERHADAP KEPUASAN WISATAWAN DAN MINAT KUNJUNGAN KEMBALI (Studi pada Pengunjung Objek Wisata Air Owabong Kabupaten Purbalingga)

Ari Ardi Susanto (Universitas Muhammadiyah Purwokerto)
Tri Septin Muji Rahayu (Universitas Muhammadiyah Purwokerto)

Article Info

Publish Date
15 Dec 2017

Abstract

The study aims to determine the effect of service quality, price, promotion variables to tourist satisfaction and interests to revisit. The researcher collected the samples by distributing questionnaires to respondents thought survey method. The sampling technique applied wa purposive sampling. The total samples were 96 respondents. IBM SPSS Statistics 21 applied to analyze the data. The analysis tools applied were validity test, reliability tast, classic assumption test, multiple linear regression analysis and simple linear regression. The partial test (t test) proves that the quality of service, price and promotion significanty affected the tourist satisfaction and tourist satisfaction significantly affected the interest to come back. The simultaneous test (f test) indicated that the service quality, price and promotion significantly affected tourist satisfaction.

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Journal Info
Media Ekonomi
Website

Abbrev

MEDEK

Publisher

Universitas Muhammadiyah Purwokerto

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Media Ekonomi Journal invites academics and researchers who do original research in the fields of economics and management including but not limited to: 1. Marketing Management 2. Financial Management 3. Human Resource Management 4. Entrepreneurship 5. Monetary Economics 6. Islamic Econimicsm, ...