Proceeding International Conference on Information Technology and Business
2020: INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY AND BUSINESS (ICITB) 6

CONSUMER PERCEPTION ON DIGITAL MARKETING OF A PET FOOD IN INDONESIA

Miftahatur Rizqiyah (Unknown)
Muhammad Rafiq (Unknown)
Isma Addi Bin Jumbri (Unknown)

Article Info

Publish Date
10 Dec 2020

Abstract

The purpose of this study was to determine the effect of consumer perceptions on digital marketing of a pet food in Indonesia. The population in this study was consumers of animal food users in Indonesia. The research sample used accidental techniques sampling with a total of 100 people. The independent variable in this study was Digital Marketing (X) and the dependent variable was Consumer Perception (Y) of purchase decisions. The method of collecting data used a questionnaire. It was a technique data collection to be done by giving a set of questions or a written statement to the respondent to answer.Keyword: Digital Marketing, Consumer Perception

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Journal Info
Proceeding International Conference on Information Technology and Business
Website

Abbrev

icitb

Publisher

Institut Informatika dan Bisnis Darmajaya

Subject

Computer Science & IT Economics, Econometrics & Finance

Description

Proceeding International Conference on Information Technology and Business is a series of one-year international conferences organized by the Informatics and Business Institute Darmajaya, with local and international partners. The conference will provide a unique opportunity for the productive ...