ALSYS : Jurnal Keislaman dan Ilmu Pendidikan
Vol 2 No 3 (2022): MEI

Analisis Strategi Pedagang Konvensional dalam era Modernisasi (Studi Kasus Pasar Royal Kota Serang)

Ilham Fauzul Qodri (Universitas Sultan Ageng Tirtayasa)
Dema Tesniyadi (Universitas Sultan Ageng Tirtayasa)

Article Info

Publish Date
30 May 2022

Abstract

This study aims to determine the impact of modernization on conventional traders at Pasar Royal Serang City and this study is also to determine the strategy of conventional traders to survive in the midst of the modernization era. This research method uses descriptive qualitative research methods, in the process of collecting data the researchers made direct observations to the place then the researchers also interviewed several informants in order to obtain definite information. The results of this study describe that the modernization that occurs has an impact on conventional traders in the Royal Market, Serang City, especially in decreasing income due to changes in shopping patterns made by consumers.

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Journal Info
ALSYS : Jurnal Keislaman dan Ilmu Pendidikan
Website

Abbrev

alsys

Publisher

Lembaga Yasin Alsys

Subject

Religion Social Sciences Other

Description

This journal was published by Lembaga Yasin alSys which was published six times a year, January, March, May, July, September, and November with a minimum of 5 articles. The journal aims to provide a forum for scholarly understanding of the field of education and plays an important role in promoting ...