International Journal of Advanced Multidisciplinary (IJAM)
Vol. 1 No. 2 (2022): International Journal of Advanced Multidisciplinary (July-September 2022)

Determination of Marketing Performance: Display Media, Affiliate Marketing and Social Media (Literature Review)

M. Fadhli Nursal (Lecturer of Economic and Business Faculty, Universitas Bhayangkara Jakarta Raya)
Hadita Hadita (Lecturer of Economic and Business Faculty, Universitas Bhayangkara Jakarta Raya)
Amor Marundha (Lecturer of Economic and Business Faculty, Universitas Bhayangkara Jakarta Raya)
Neng Siti Komariah (Lecturer of Economic and Business Faculty, Universitas Bhayangkara Jakarta Raya)

Article Info

Publish Date
07 Jul 2022

Abstract

The Literature Review article on Marketing Performance Determination: Display Media, Affiliate Marketing and Social Media is a scientific article that aims to build a research hypothesis on the influence between variables that will be used in further research, within the scope of Marketing Management. The method of writing this Literature Review article is the library research method, which is sourced from online media such as Google Scholar, Mendeley and other academic online media. The results of this Literature Review article are that: 1) Media Display has an effect on Marketing Performance; 2) Affiliate Marketing has an effect on Marketing Performance; and 3) Social Media has an effect on Marketing Performance. Apart from these 3 exogenous variables that affect the endogenous variable of Marketing Performance, there are many other factors including Search Engine Advertising, Search Engine Optimization and E-mail Marketing variables.

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Journal Info
International Journal of Advanced Multidisciplinary (IJAM)
Website

Abbrev

IJAM

Publisher

Green Publisher Indonesia

Subject

Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

Description

International Journal of Advanced Multidisciplinary (IJAM) is an international, peer reviewed, open access, scientific and scholarly journal which publishes Research papers, Review papers, Mini reviews, Case reports, Case studies, Short communications, Letters, Editorials, Books, Thesis, ...