JUARA: JURNAL WAHANA ABDIMAS SEJAHTERA
Volume 3, Nomor 1, Januari 2022

PENDAMPINGAN DIGITAL MARKETING: TIPS BERJUALAN DAN BERIKLAN MELALUI INSTAADS

Dida Nurhaida (Fakultas Ekonomi dan Bisnis, Universitas Trisakti, Jakarta, Indonesia)
Shafrani Dizar (Unknown)
Irma Ade Alisa (Unknown)
Ai Kartini (Unknown)
Syalendra Malik Suteja (Unknown)
Thazqia Dhia Hasna (Unknown)



Article Info

Publish Date
31 Jan 2022

Abstract

The purpose of this community development activity is to equip partner with skills in utilizing  social media accounts  Instagram as a tool for promotion and online sales of potato chip products produced by the partner by online through direct mentoring. The material provided starts from an introduction to the features on Instargam and their functions, and then tutorials in creating interesting content and photos to increase promotions, as well as tips and tricks on how to post and advertise on Instagram. From the results of the mentoring activities, it can be seen that partners are able to make marketing plans and utilize Instagram social media independently. Partners have started to actively update and post regularly with interesting content and captions. The activity ends with the evaluation of  effectiveness activity by monitoring the development of the skills and her business  for three months.

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Journal Info

Abbrev

juara

Publisher

Subject

Humanities Education Engineering Environmental Science Social Sciences

Description

Berbagai permasalahan yang terkait dengan layanan masyarakat perlu ditangani dan dikelola dengan baik. Di lain pihak pengembangan dan penerapan ipteks, model, konsep, hasil penelitian dan pemikiran perlu diimplementasikan untuk meningkatkan partisipasi dan pemberdayaan masyarakat serta mitra dalam ...