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PENDAMPINGAN DIGITAL MARKETING: TIPS BERJUALAN DAN BERIKLAN MELALUI INSTAADS Dida Nurhaida; Shafrani Dizar; Irma Ade Alisa; Ai Kartini; Syalendra Malik Suteja; Thazqia Dhia Hasna
JUARA: Jurnal Wahana Abdimas Sejahtera Volume 3, Nomor 1, Januari 2022
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1445.704 KB) | DOI: 10.25105/juara.v3i2.12929

Abstract

The purpose of this community development activity is to equip partner with skills in utilizing  social media accounts  Instagram as a tool for promotion and online sales of potato chip products produced by the partner by online through direct mentoring. The material provided starts from an introduction to the features on Instargam and their functions, and then tutorials in creating interesting content and photos to increase promotions, as well as tips and tricks on how to post and advertise on Instagram. From the results of the mentoring activities, it can be seen that partners are able to make marketing plans and utilize Instagram social media independently. Partners have started to actively update and post regularly with interesting content and captions. The activity ends with the evaluation of  effectiveness activity by monitoring the development of the skills and her business  for three months.
Peluang Sumber Pendanaan Bisnis pada Sekolah Kewirausahaan Bina Amanah Cordova Lidia Wahyuni; Eleonora Sofilda; Shafrani Dizar; Muhammad Zilal Hamzah
Dirkantara Indonesia Vol. 1 No. 1: Maret-Agustus 2022
Publisher : PT. Cendekia Sapta Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55837/di.v1i1.17

Abstract

ABSTRAK Tujuan dari kegiatan Pengabdian kepada Masyarakat (PkM) yang dilaksanakan di Sekolah Kewirausahaan Bina Amanah Cordova ini adalah untuk memberikan pendidikan dan pelatihan bagaimana memanfaatkan peluang sumber pendanaan bisnis untuk membuat ataupun mengembangkan usaha bagi para calon pelaku usaha. Selain itu kegiatan ini juga bertujuan bagi para dosen Fakultas Ekonomi dan Bisnis (FEB) Universitas Trisakti sebagai bentuk pelaksanaan tugas Tridharma Perguruan Tinggi yang memberikan manfaat kepada masyarakat untuk meningkatkan usahanya dalam kondisi Pandemi Covid-19 ini. Metode pelaksanaan kegiatan adalah metode pelatihan, diskusi dan wawancara terstruktur kepada para peserta. Selain itu dilakukan pengisian kuesioner untuk analisa lanjutan. Berdasarkan dari hasil diskusi awal diketahui bahwa masih terdapat beberapa peserta yang belum memanfaatkan sumber pendanaan bisnis yang. Hal ini dikarenakan para peserta belum mengetahui konsep dasar sumber pendanaan bisnis. Setelah kegiatan ini dilaksanakan para peserta memiliki pengetahuan mengenai sumber pendanaan bisnis yang dapat dimanfaatkan untuk kegiatan usahanya. Harapan dari pelatihan ini, para peserta kedepannya dapat melanjutkan usaha dengan memanfaatkan sumber pendanaan bisnis dan melihat segala peluang yang ada. Kata Kunci: Modal Usaha, UMKM ABSTRACT The purpose of this Community Service (PkM) activity held at the Bina Amanah Cordova Entrepreneurship School is to provide education and training on how to take advantage of opportunities for business funding sources to create or develop businesses for prospective entrepreneurs. In addition, this activity is also aimed at lecturers of the Faculty of Economics and Business (FEB) of Trisakti University as a form of implementing the Tridharma of Higher Education tasks that provide benefits to the community to increase their business in the conditions of this Covid-19 Pandemic. The method of implementing the activity is the method of training, discussion and structured interviews with the participants. In addition, questionnaires were filled out for further analysis. Based on the results of the initial discussion, it is known that there are still some participants who have not taken advantage of the business funding sources. This is because the participants did not know the basic concepts of business funding sources. After this activity is carried out, the participants have knowledge about sources of business funding that can be used for their business activities. It is hoped that from this training, the participants will be able to continue their business in the future by utilizing business funding sources and seeing all the opportunities that exist. Keywords: Business Capital, MSMEs
Pengelolaan Keuangan yang Efektif pada Sekolah Kewirausahaan Bina Amanah Cordova Eleonora Sofilda; Muhammad Zilal Hamzah; Lidia Wahyuni; Shafrani Dizar; Kamila Ramadhani
Dirkantara Indonesia Vol. 1 No. 1: Maret-Agustus 2022
Publisher : PT. Cendekia Sapta Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55837/di.v1i1.18

Abstract

ABSTRAK Tujuan dari kegiatan Pengabdian kepada Masyarakat (PkM) yang dilaksanakan di Sekolah Kewirausahaan Bina Amanah Cordova ini adalah untuk memberikan pendidikan dan pelatihan bagaimana mengelola keuangan yang efektif bagi para pelaku usaha. Selain itu kegiatan ini juga bertujuan bagi para dosen Fakultas Ekonomi dan Bisnis (FEB) Universitas Trisakti sebagai bentuk pelaksanaan tugas Tridharma Perguruan Tinggi yang memberikan manfaat kepada masyarakat untuk meningkatkan usahanya dalam kondisi Pandemi Covid-19 ini. Metode pelaksanaan kegiatan PkM ini dilakukan melalui metode pelatihan, diskusi dan wawancara terstruktur kepada para peserta. Selain itu dilakukan evaluasi akhir untuk mengetahui keberhasilan kegiatan ini. Berdasarkan dari hasil diskusi awal diketahui bahwa masih terdapat beberapa peserta yang belum mengetahui bagaimana mengelola keuangan yang efektif. Hal ini dikarenakan belum mengetahui konsep dasar pengelolaan keuangan. Setelah kegiatan ini dilaksanakan para peserta memiliki pengetahuan mengenai pengelolaan keuangan yang efektif. Harapan dari pelatihan ini, para peserta kedepannya dapat melanjutkan usaha dengan pengelolaan keuangan yang lebih baik. Kata Kunci: Manajemen Keuangan, Laporan Keuangan Sederhana ABSTRACT The purpose of this Community Service (PkM) activity held at the Bina Amanah Cordova Entrepreneurship School is to provide education and training on how to manage finances effectively for business actors. In addition, this activity is also aimed at lecturers of the Faculty of Economics and Business (FEB) of Trisakti University as a form of implementing the Tridharma of Higher Education tasks that provide benefits to the community to increase their business in the conditions of this Covid-19 Pandemic. The method of implementing this PkM activity is through training methods, discussions and structured interviews with the participants. In addition, a final evaluation was carried out to determine the success of this activity. Based on the results of the initial discussion, it is known that there are still some participants who do not know how to manage finances effectively. This is because they do not know the basic concepts of financial management. After this activity was carried out the participants had knowledge of effective financial management. It is hoped that from this training, the participants will be able to continue their business with better financial management in the future. Keywords: Financial Management, Simple Financial Report