Jurnal Manajemen dan Pemasaran Jasa
Vol. 7 No. 1 (2014): Maret

PENGARUH KUALITAS PELAYANAN KLINIK GIGI TERHADAP KEPUASAN DAN KEPERCAYAAN PASIEN SEHINGGA MENINGKATKAN KEINGINAN UNTUK BEROBAT KEMBALI

Pratama Kesuma Tanudjaya (Unknown)

Article Info

Publish Date
02 Mar 2014

Abstract

The background of this research was due to intense competition, the management of dental clinic seeks to attract patients by providing excellent quality of service.The objective of this research wasto analyze whether the quality of services provided from a dental clinic can rise the desire of patients to seek treatment again.The design of this research applies a survey. The type of investigation was casuality. Total sample researched was 201 dental patients. The result of this research conclude thatamong the three factors studied, patients trust have the most influence on patient intention for treatment again.Key words: Service quality, costumer’s satisfaction, trust, intention to come.

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Journal Info
Jurnal Manajemen dan Pemasaran Jasa
Website

Abbrev

jasa

Publisher

Universitas Trisakti

Subject

Economics, Econometrics & Finance

Description

Jurnal Manajemen dan Pemasaran Jasa is a peer reviewed and open access journal published by Lembaga Penerbit Fakultas Ekonomi dan Bisnis (LPFEB). This journal receives an original research paper and review paper which suitable with focus and ...