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Jurnal Manajemen dan Pemasaran Jasa

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Published by Universitas Trisakti

ISSN : 02163780 EISSN : 24429732 DOI : 10.25105/jmpj

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Manajemen dan Pemasaran Jasa is a peer reviewed and open access journal published by Lembaga Penerbit Fakultas Ekonomi dan Bisnis (LPFEB). This journal receives an original research paper and review paper which suitable with focus and scope.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 228 Documents

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EFEK NILAI KERJA, OTONOMI, DAN WORK SETTING TERHADAP KEPEMIMPINAN DAN PERILAKU ORGANISASI PADA INDUSTRI JASA PERHOTELAN Dea Prasetyawati; Andreas W. Gunawan Putra
Jurnal Manajemen dan Pemasaran Jasa Vol. 3 (2010): (Edisi Khusus)
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Hotel, when business and leisure blend in harmony, as one of service industry sector which has a perishable product as main product, based on their employees interaction.The service activities were produce by the employees, to keep it sustainable theemployees should be firm with their company. The antecedents of Organizational Citizenship Behaviors will appear by their answer to our question to prove about the effect of work value, autonomy and work setting on Leadership, and of course to OCBitself. This could drive a firm and comfort working condition to generate a greatservice quality.This research was done in a hotel in West Jakarta. The purpose of this study was to analyze the effect of work value, autonomy and work setting on leadership and organizational behaviors.Sample was collected from 172 employees, as our respondents. The collected data was analyzed with SEM analysis, and the questionnaire was adopted from Wright (2008).The findings suggest that work value and autonomy have significant effect on leadership. Besides, work setting has no effect on leaderships and leadership has no effect on organizational citizenship behaviors.Keywords: Work Value,Autonomy, Work Setting, Leadership, OCB, Hotel Industry

PERANAN ORGANIZATIONAL CITIZENSHIP BEHAVIOR DALAM MEMEDIASI PENGARUH KEPUASAN PEGAWAI DAN PRAKTIK MANAJEMEN SUMBER DAYA MANUSIA TERHADAP KUALITAS PELAYANAN HOTEL BINTANG LIMA DI JAKARTA PUSAT Dewani Hapsari
Jurnal Manajemen dan Pemasaran Jasa Vol. 3 (2010): (Edisi Khusus)
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

The purpose of this research is to propose a model which organizational citizenship behavior and jobperformance mediate the influence of job satifaction and human resources management practicestoward service quality at Grand Sahid Jaya Jakarta.The conceptual framework consists of the following constructs : job satisfaction, human resourcesmanagement practices, organizational citizenship behavior, job performance, and service quality.Moreover, four hypotheses were developed and tested. Instrument test of validity and reliabilitywere used to test the validity of the measures, while multiple regression from Statistical Package forSocial Science (SPSS) was used in hypotheses testing. Data were collected from Grand Sahid Jayaemployee, Jakarta.The objectives of this research is to analyze the job satisfaction influence organizational citizenshipbehavior at Grand Sahid Jaya Jakarta, analyze the human resources practices toward organizationalcitizenship behavior, analyze the organizational citizenship behavior influence job performance andanalyze job performance influence service quality at Grand Sahid Jaya JakartaThe result indicate that all hypothesis was supported, indicated that job satisfaction have significantinfluence toward organizational citizenship behavior, human resources practices have significantinfluence toward organizational citizenship behavior, organizational citizenship behavior havesignificant influence toward job performance and job performance have significant influence towardservice qualityKeywords : Service quality, organizational citizenship behavior, job performance, job satisfaction,human resources management practices,

PENGARUH ETIKA KERJA TERHADAP KETERLIBATAN KERJA DAN IMPLIKASINYA TERHADAP KOMITMEN KERJA, KEPUASAN KERJA DAN KINERJA PEKERJAAN PADA KARYAWAN LEMBAGA PENDIDIKAN TINGGI Tery Aris Archandar
Jurnal Manajemen dan Pemasaran Jasa Vol. 3 (2010): (Edisi Khusus)
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Employees as human resources can do or can not do all the activities efficiently and effectively for the organization or company to face private higher education competition and realize the educational mission of the Trisakti University, “Being a leading university, international quality in developing science, technology and improve the quality of life and civilization”. Thepurpose of the study was to determine the effect of the relationship between work ethic to work involvement and its implications for commitment and job satisfaction and job performance at Trisakti University employees. The number of respondents who obtained as many as 194 employees.With the analysis of the data used is descriptive analysis and Structural Equation Modeling, (SEM) using the statistical program LISREL 8.7 for Windows.The research proves that: (a) the work ethic has a significant impact on work involvement; (b) only work involvement has a significant contribution to affective commitment and the commitment continuum, including a significantfunction as a mediating variable between ethics and affective commitment and continuous commitment; (c) the involvement of work has contributed significantly to job satisfaction; (d) the continuous commitment and career commitment has a significant contribution to job satisfactionas well as the two variables have a function as a mediating variable ; (e). job satisfaction has a significant contribution to job performance and has a function as a mediating variable between commitments with job performanceKeywords : Work commitments, work ethics, work involvement, job satisfaction, and job performance.

PENGARUH SERVICE FAILURE SEVERITY TERHADAP KEPUASAN, KEPERCAYAAN, KOMITMEN DAN NEGATIF WORD OF MOUTH Linda Desafitri RB
Jurnal Manajemen dan Pemasaran Jasa Vol. 3 (2010): (Edisi Khusus)
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

The background of this research was to investigate the main and interactive effects of the severity of the service failure, specifically investigate the main effect of service failure severity on satisfaction,trust, commitment, and negative word of mouth. This investigation of the role of the severityconstruct will aid researchers and managers in better understanding and managing the service recovery process under different conditions.The objectives of this research is to extends previous research by investigating the role of service failure severity within the existing framework of customer’s post-recovery evaluation and their future relationship with a service provider.The design of this research applies a survey toward unit analysis on customer Auto2000 Jakarta, which involved 142 respondent.the number of sample being respondent in this research. Meanwhile, the required data consist of five variables : service failure severity, satisfaction, trust, commitmentand negative word of mouth.The result of the study concludes that service failure severity has a significant main effect on satisfaction with service recovery. Despite the positif influence of a strong recovery on satisfaction,there remained a negatif influence on satisfaction as a result of a more severe servicefailure. In addition , the severity of a service failure also had a main effect on customer trust, commitment and the likelihood of engaging in negative word of mouth after the service failure.Keywords : Service failure severity, satisfaction, trust, commitment and negative word of mouth

PENGARUH RELATIONAL BENEFITS TERHADAP RELATIONAL OUTCOMES BEHAVIORAL (WOM, TRUST&COMMITMENT) MELALUI SATISFACTION (SURVEI PADA NASABAH PT. BANK NEGARA INDONESIA WILAYAH JAKARTA) Hielvita Ludiya
Jurnal Manajemen dan Pemasaran Jasa Vol. 3 (2010): (Edisi Khusus)
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

The background of this research was to prove the relationship marketing as approaches for attract, maintain and enhance customer relationship and to build competitive advantages strategy. To pass relationship marketing mainly concentrated on analysis of benefits (relational benefits). PT. Bank NegaraIndonesia as financial service provider makes relationship with their partner, in there many problem in those relationship.The objective of this research is know the influence of perceived relational benefits on relational outcomes behavioral (word of mouth, trust&commitment) to pass satisfaction during in PT. Bank Negara Indonesiatoward the reality act of the PT. Bank Negara Indonesia service. In the highly competitive service industries such as bank, it is very essential to encourage the patterns of continuous the repurchase and to retain customers. This may be achieved through the quality of the relationship that was establishedbetween the service provider and the customer’s.The design of this research applies a survey toward unit of analysis on PT.Bank Negara Indonesia to interview the customers for testing hypothesis. Mean while the required data consist of eight variables;confidence benefits, social benefits, convenience benefits and employee’s social regard attribute as independent variables, satisfaction as intervening variable and word of mouth, trust and commitmentas dependent variable. The design of this research applies the Likert-scale for the 5 point measurement which means strongly agree and 1 point is for strongly disagree. The aggregate numbers of customer being respondent of the study are 170.The result of this research conclude that two variable of relational benefits which is confidence benefits and employee’s social regard effecting to satisfaction. Meanwhile two variable, social benefits and convenience benefits didn’t effecting to satisfaction. And then satisfaction effecting to word of mouth,trust and commitment.Keywords : Service industries, Customer satisfaction, Individual perception, Customer relations

PENGARUH GENDER, COMMITMENT, COMMUNICATION, DAN CONFLICT HANDLING TERHADAP CUSTOMER LOYALTY PADA SALAH SATU BANK SWASTA DI INDONESIA Setiawan Jatmiko
Jurnal Manajemen dan Pemasaran Jasa Vol. 4 (2011): (Edisi Khusus)
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

The background of this research is how to winning the competitions in banking industry sector, build a relationship and make customers to be loyal, to makes banking managers must strive to develop their strategy to achieve customer loyalty. The objectives of this research is to investigate the effect of gender, commitment, communication and conflict handling on customer loyalty in Indonesian private banking. A theoritical framework was developed to test the effect among the study construct. The design of this research applies to one of the biggest local bank in Indonesia and the questionares were spreaded away to 150 respondents / customers from 4 branches in Jakarta and by using purposive sampling. The results of this research show that gender does not significantly effect on customer loyalty but commitment, communication and conflict handling are significantly effect on customer loyalty.Keyword : gender, commitment, communication, conflict handling and customerloyalty

EFEK KOMITMEN MANAJEMEN PUNCAK TERHADAP PERILAKU PELAYANAN KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL MEDIASI Nina Agustina; Andreas W. Gunawan Putra
Jurnal Manajemen dan Pemasaran Jasa Vol. 4 (2011): (Edisi Khusus)
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

The purpose of this paper is to examine the impact of management commitment to service on employee service behaviors and to develop and test a conceptual model of the antecedents and consequences of job satisfaction in the hospitality industry. The conceptual framework consists ofthe following constructs: management support, reward, empowerment, training, job satisfaction, extra role customer service behavior and cooperation. Moreover, six (6) hypotheses were developed and tested. Instrument test of validity and reliability used to test the validity of themeasures, while multiple regression was used in hypotheses testing. Data were collected from110 respondent who are working at Sekolah Dian Harapan Daan Mogot, Jakarta Barat. Strong support was found for 1 of the 6 hypotheses. Findings reveal that management support has positive effects on job satisfaction. It is shown that reward, empowerment, training are notrelated to job satisfaction. Moreover, it is demonstrated that the two dimensions of service behavior – extra-role customer service behaviors and cooperation also are not related to jobsatisfaction. Importantly, it is found that job satisfaction can be created from employee servicebehavior as the school is applying the management support to the employees.Keywords: school, management commitment, management support, employee job satisfaction,service behaviors

PENGARUH PERCEIVED QUALITY TERHADAP KESETIAN MEREK DAN CITRA MEREK Wisnu Wisnu; Asep Hermawan
Jurnal Manajemen dan Pemasaran Jasa Vol. 4 (2011): (Edisi Khusus)
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

The aims of this research is to explore interrelation of perceived quality toward brand loyalty and brand image in hotel industry. The research is based on recommendation of previous studies, the scale constructed to measure perceived quality, brand loyalty and brand image. The present study used sample of selected 100 actual guest of GrandTropic Suites Hotel Jakarta. Multiple Regression is used to test the model.The Findings in this research support the brand loyalty and brand image in hotel industry. The present study contributes to the understanding of customer-based brand loyalty and brand imageby examining the dimensionality of this construct. Further research should attempt to examine and compare brand loyalty and brand image among different hotel categories. The research shows that hotel managers should try to influence perceived quality, brand loyalty and brand image in their organization and design their service delivery process by considering relations between customer based brand loyaltyand brand image.Keywords: Hotel, Perceived Quality, Brand Loyalty, Brand Image.

KETERKAITAN ANTARA PERCEIVED QUALITY,KESADARAN MEREK, KESETIAAN MEREK DAN CITRA MEREK Dedi Hidayah
Jurnal Manajemen dan Pemasaran Jasa Vol. 4 (2011): (Edisi Khusus)
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

As the retail market is still emerging on the last decade, naturally, the competition among players becoming more challenging. Empowering all the resource of the organization as added values would be the strategy to win the targeted market. Brand equity is one of valuable assets of the company since its ability to gain market share against these rivals, and the ability to keep customers by building brand loyalty which can in turn reduce marketingcosts.The purpose of doing this study is to explore the interrelation of four brand equity components; brand awareness, brand loyalty, perceived quality and brand image in modern store industry, and improve the conceptualization of customer-based modern store brand equity.The research design used in this study is the hypotheses testing. The type of relationship between the variables in this study is the co relational research, because the researchers are interested in explaining the important variables related with the problems. The hypothesistesting was done by using Structural Equation Modeling (SEM) with the support of Amos version 7.0.This study is using primary data. The data was collected by questionnaire technique, by giving the written statements to the respondents. And then, the respondents gave their feedback about the statements given. The answers have been available.Keywords: Brand awareness, brand loyalty, perceived quality and brand image

ANTESEEDEN DAN KONSEKUENSI DARI SEVERITY OF OTHER CUSTOMER FAILURE Nina Budiwati; Asep Hermawan
Jurnal Manajemen dan Pemasaran Jasa Vol. 4 (2011): (Edisi Khusus)
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

The background of this research was to conduct a profound study of impact of other-customer failure The purpose of this paper is to investigate how and why other-customer misbehavior has a negative influence on customer satisfaction with the service firm.The objectives of this research was : (a) the effect of controllability to firm responsibility, (b) the effect of stability to firm responsibility, (c) the effect of firm responsibility to customer satisfaction, (d) the effect of firm responsibility to service recovery expectations, (e) the effect of service recovery expectations to customer satisfaction, (f) the effect of severity of other customer failure to service recovery expectations, (g) the effect of severity of other customer failure to customer satisfaction, (h) the effect of perceived employee effort to customer satisfaction.The design of this research applies a survey toward unit of analysis on hotels services by interview the customers for testing hypothesis. Meanwhile the required data consist of seventh variables which arecontrollability attributions, stability attributions, firm responsibility, service recovery expectation, severity of other customer failure, perceived employee effort and customer satisfaction. The aggregatenumbers of hotels guests being respondent of the study are 200. Data analysis used in this research was consists of Structural Equation Model Analysis by AMOS 6 as software.The result of this research conclude that controllability and stability attributions had an effect to firm responsibility, firm responsibility had an effect to service recovery expectations, severity of othercustomer failure had an effect to service recovery expactations, and perceived employee effort had an effect to customer satisfaction. Meanwhile firm responsibility had an effect to customer satisfaction,service recovery expectations had an effect terhadap customer satisfaction, severity of other customer failure had an effect to customer satisfaction.Keywords: Service recovery expectations, severity of other customer failure, and customer satisfaction

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Fakultas Ekonomi dan Bisnis Universitas Trisakti Gedung Hendriawan Sie Lantai 3, Jalan Kyai Tapa Grogol no. 1 Grogol, Jakarta 11440 Telp: 021-5663232(ext.8334)

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Luki Adiati Pratomo

Contact Email luki.adiati@trisakti.ac.id

Phone +6281574360223

Journal Mail Official mjjasafeb@trisakti.ac.id

Editorial Address Fakultas Ekonomi dan Bisnis Universitas Trisakti Gedung Hendriawan Sie Lantai 3, Jalan Kyai Tapa Grogol no. 1 Grogol, Jakarta 11440 Telp: 021-5663232(ext.8334)

Location Kota adm. jakarta barat, Dki jakarta INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Luki Adiati Pratomo

Contact Email
luki.adiati@trisakti.ac.id

Phone
+6281574360223

Journal Mail Official
mjjasafeb@trisakti.ac.id

Editorial Address
Fakultas Ekonomi dan Bisnis Universitas Trisakti Gedung Hendriawan Sie Lantai 3, Jalan Kyai Tapa Grogol no. 1 Grogol, Jakarta 11440 Telp: 021-5663232(ext.8334)

Location
Kota adm. jakarta barat,

Dki jakarta

INDONESIA