Jurnal Manajemen dan Pemasaran Jasa
Vol. 1 No. 1 (2008): Maret

ANTESEDENTS DARI CUSTOMER LOYALTI PADA JASA RESTORSAN

Dine Hilana Mulyani (Unknown)



Article Info

Publish Date
16 Mar 2008

Abstract

The bald time sat, It could satisfact The obje time sr satisfacti loyalty The de# of this research applies a survey toward unit of analysis on one of famous brand full service re aurant while they waiting or having waiting listed at malls in Jakarta such Pondok lndah Mall, Plaza Indonesia and Plaza Senayan. The aggregate number of costumers being respondent of the study is 128.The reset rch finding concluded that antecedents which consist of perceived waiting time, had signifiCa effect to waiting time satisfaction and service satisfaction but positive mood and value attainme t only give moderate effect to service satisfaction and loyaltyKeyword : waiting time, costumer satisfaction, service satisfaction, loyalty, mood to loyalty and value att inment

Copyrights © 2008






Journal Info

Abbrev

jasa

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Manajemen dan Pemasaran Jasa is a peer reviewed and open access journal published by Lembaga Penerbit Fakultas Ekonomi dan Bisnis (LPFEB). This journal receives an original research paper and review paper which suitable with focus and ...