Jurnal Manajemen dan Pemasaran Jasa
Vol. 14 No. 1 (2021): MARET

Factor affecting the use of e-money in millennial generation: Research model UTAUT 2

Lizar Alfansi (Universitas Bengkulu, Indonesia)
Muhammad Yasser Iqbal Daulay (Universitas Bengkulu, Indonesia)



Article Info

Publish Date
06 Apr 2021

Abstract

This study aims to determine the factors that influence users in using electronic money in transactions. The Unified Theory of Acceptance and Use of Technology (UTAUT) is used as a research model with independent variables: performance expectations, facility conditions, social influence, expectations, perceived values, habits, beliefs, and hedonic motivation. The dependent variable in this study is actual use and interest to be used as a mediator variable. This research method uses an online survey method that is distributed using Google Surveys. This study's sample was 194 electronic money users spread across three major cities in Indonesia, such as DKI Jakarta, West Java, and Central Java. Primary data collected were analyzed using SmartPLS software. The study results explain that trust is a substantial factor in influencing the use of electronic money. Companies, in this case, must pay attention to system security factors to be able to attract millennials using electronic money.

Copyrights © 2021






Journal Info

Abbrev

jasa

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Manajemen dan Pemasaran Jasa is a peer reviewed and open access journal published by Lembaga Penerbit Fakultas Ekonomi dan Bisnis (LPFEB). This journal receives an original research paper and review paper which suitable with focus and ...