Jurnal Manajemen dan Pemasaran Jasa
Vol. 15 No. 1 (2022): Maret

The role of reference groups and destination image on visiting intentions for tourists in East Java

Kristiningsih Kristiningsih (Universitas Wijaya Kusuma Surabaya, Indonesia)
Santirianingrum Soebandhi (Universitas Wijaya Kusuma , Indonesia)
Ruswiati Suryasaputra (Universitas Wijaya Kusuma Surabaya, Indonesia)

Article Info

Publish Date
30 Jun 2022

Abstract

This study aims to analyze the interest of tourists to travel during the covid-19 pandemic. The existence of this epidemic certainly changes the behavior of tourists, many things are their consideration before deciding to travel. This study focused on domestic tourists in East Java with the aim of analyzing the attitudes and intentions of tourists to travel (travel intentions) which were influenced by referent groups. This research involved 134 respondents from some traveling location in Malang, Batu and Pasuruan. This research used  accidental sampling and the hypothesis was tested by using the Structural Equation Model analysis technique. The results showed that all hypotheses were met.

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Journal Info
Jurnal Manajemen dan Pemasaran Jasa
Website

Abbrev

jasa

Publisher

Universitas Trisakti

Subject

Economics, Econometrics & Finance

Description

Jurnal Manajemen dan Pemasaran Jasa is a peer reviewed and open access journal published by Lembaga Penerbit Fakultas Ekonomi dan Bisnis (LPFEB). This journal receives an original research paper and review paper which suitable with focus and ...