Parta: Jurnal Pengabdian Kepada Masyarakat
Vol. 2 No. 1 (2021)

MEMBANTU MENINGKATKAN PENJUALAN PRODUK UMKM MASYARAKAT DI MASA PANDEMI MELALUI BISNIS ONLINE

Kadek Bagus Devana Arta (Universitas Pendidikan Ganesha)
Luh Gede Kusuma Dewi (Universitas Pendidikan Ganesha)

Article Info

Publish Date
16 Mar 2022

Abstract

The target community in the Online-Based Real Work Lecture Program (KKNbD) are UMKM actors who experienced a decline in turnover/income in Cempaga village during the covid-19 pandemic. The problem is that the target community does not yet have adequate skills in optimizing the use of the internet and social media as business media. online and do not have an adequate understanding of the legality of online transactions. The methods used are: observation, training and coaching, and evaluation. The result achieved is that the target community has a very high level of participation in online business design training in the midst of a pandemic and can again increase product sales from the target community. Keywords : Online Business Training; Social Media; E-Commerce

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Journal Info
Parta: Jurnal Pengabdian Kepada Masyarakat
Website

Abbrev

parta

Publisher

Universitas Pendidikan Nasional

Subject

Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

Description

Terbitan Berkala Ilmiah ini merupakan publikasi ilmiah di bidang pengabdian dan pemberdayaan masyarakat dengan cakupan bidang :Pembangunan manusia dan daya saing bangsa, Pengentasan kemiskinan berbasis sumber daya lokal, Pengelolaan wilayah pedesaan dan pesisir berkearifan lokal. Pengembangan ...