Briliant: Jurnal Riset dan Konseptual
Vol 7, No 3 (2022): Volume 7 Nomor 3, Agustus 2022

Business Innovation for Micro, Small and Medium Enterprises in Jember

Sri Kantun (Unknown)
Retna Ngesti Sedyati Sedyati (Universitas Jember)
Tiara Tiara (Universitas Jember)
Muhammad Asyroful Mujib (Universitas Jember)
Jefri Rieski Triyanto (Universitas Jember)
Sukidin Sukidin (Universitas Jember)
Anna Widayani (Akademi Komunitas Negeri Putra Sang Fajar Blitar)

Article Info

Publish Date
20 Aug 2022

Abstract

Along with the rapid development of MSMEs, it requires business actors to innovate. Innovating is carried out according to the needs and tastes of today's consumers. Hundreds of MSMEs in Jember can still survive running their businesses during the Covid-19 pandemic, so they should be used as examples of best practices for other MSMEs in Indonesia. One of the products that are currently superior is souvenirs from Jember Regency. This study aims to identify and examine business innovations carried out by the souvenir center of Jember Regency.

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Journal Info
Briliant: Jurnal Riset dan Konseptual
Website

Abbrev

BRILIANT

Publisher

Universitas Nahdlatul Ulama Blitar

Subject

Civil Engineering, Building, Construction & Architecture Computer Science & IT Education

Description

BRILIANT : Jurnal Riset dan Konseptual published by Universitas Nahdlatul Ulama Blitar. Published four times a year in print and online. Journals are published every three months, in February, May, August and November. The article topics contained in this journal are the results of research and ...