Jurnal Mekar
Vol. 1 No. 2 (2022): OKTOBER 2022

PENERAPAN ANALISIS SWOT DAN PENDEKATAN 4A SEBAGAI STRATEGI PENGEMBANGAN DESTINASI WISATA DI PULAU ANGSO DUO PARIAMAN

Supardi (Politeknik Pariwisata Batam)
Zakia Ayu Lestari (Batam Tourism Polytechnic)
Okki Kurnia (Batam Tourism Polytechnic)

Article Info

Publish Date
01 Dec 2022

Abstract

This article aims to determine tourist perceptions about the components of tourism destinations on Angso Duo Island, Pariaman City. This article uses a SWOT analysis while simultaneously using the 4 A approach (attractions), accessibility (accessibility), amenities (amenities or facilities), and ancillary services (tourism support services). has been comprehensive on Angso Duo Island, and the findings in particular are the development of Angso Duo Island using SWOT analysis as well as 4A. The drawbacks on this island are that it has not been managed with good management, and some of the existing facilities are inadequate. The tourism development strategy is carried out using the SWOT matrix and explain in detail the results of the 4A interview of each informant.

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Journal Info
Jurnal Mekar
Website

Abbrev

mekar-btp

Publisher

Politeknik Pariwisata Batam

Subject

Arts Humanities Education

Description

JURNAL MEKAR merupakan singkatan dari Jurnal Manajemen Divisi Kamar, diterbitkan oleh Prodi Manajemen Divisi Kamar Pariwisata Politeknik Pariwisata Batam. Semua artikel yang diterbitkan melalui Jurnal Mekar ini berkaitan dengan pengembangan keilmuan manajemen Divisi Kamar dan Pariwisata. Terbit ...