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PENERAPAN ANALISIS SWOT DAN PENDEKATAN 4A SEBAGAI STRATEGI PENGEMBANGAN DESTINASI WISATA DI PULAU ANGSO DUO PARIAMAN Supardi; Zakia Ayu Lestari; Okki Kurnia
JURNAL MEKAR Vol. 1 No. 2 (2022): OKTOBER 2022
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (178.881 KB)

Abstract

This article aims to determine tourist perceptions about the components of tourism destinations on Angso Duo Island, Pariaman City. This article uses a SWOT analysis while simultaneously using the 4 A approach (attractions), accessibility (accessibility), amenities (amenities or facilities), and ancillary services (tourism support services). has been comprehensive on Angso Duo Island, and the findings in particular are the development of Angso Duo Island using SWOT analysis as well as 4A. The drawbacks on this island are that it has not been managed with good management, and some of the existing facilities are inadequate. The tourism development strategy is carried out using the SWOT matrix and explain in detail the results of the 4A interview of each informant.
STRATEGI BRANDING ‘TERPIKAT PULAU PENYENGAT’ SEBAGAI DESTINASI WISATA SEJARAH, BUDAYA & RELIGI DI KEPULAUAN RIAU Eva Amalia; Supardi Supardi; Arina Luthfini Lubis
JURNAL DIMENSI Vol 12, No 1 (2023): JURNAL DIMENSI (MARET 2023)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v12i1.5000

Abstract

Brand pada destinasi wisata melalui slogan atau tagline menjadi sangat penting karena memberikan efek yang kuat, unik dan positif terhadap pengembangan dan  keberlanjutan destinasi wisata.  . Brand tidak dapat dibangun dalam waktu singkat dan proses yang mulus.   Brand juga memiliki keterkaitan  dengan produk dan layanan yang ditawarkan.   Pulau Penyengat merupakan sebuah destinasi wisata sejarah, budaya dan religi yang terkenal   hingga ke negara serumpun Malaysia dan Singapura.  Penelitian ini menggunakan metode   dengan pendekatan kualitatif melalui  prosedur penelitian   deskriptif  yang mengandalkan referensi metode Gap Analysis. Gap analysis dapat dijadikan pemetaan  yang  disesuaikan dengan kenyataan di lapangan.   Tagline “Terpikat Pulau Penyengat”  dirancang  dan diperkenalkan untuk  beresonansi ke publik melalui berbagai media.   Re-branding Pulau Penyengat dengan kata-kata Terpikat  dapat menjadi   daya pikat serta sebagai suatu   sarana untuk menumbuhkan minat kunjung. Rebranding tagline “Terpikat Pulau   melalui kebaharuan dan kemutakhiran inovasi sehingga selain dapat meningkatan visit intention yang selanjutnya diharapkan dapat meningkatkan kunjungan ke destinasi tersebut. Rebraning    mendorong keterlibatan  stakeholder untuk berperan dalam kegiatan promosi  dunia internasional mendorong produk dan paket wisata Pulau Penyengat melalui teknologi informasi dan kemutakhiran digitalisasi pemasaranSosialisasi dan publiksai   Rebranding ini   terus dilakukan secara massive dan berkesinambungan  agar makna dari brand tersebut dapat dipahami serta menjadi semacam teaser untuk berkunjung Kata Kunci :   Branding, Tagline, Terpikat, Pulau Penyengat
ANALISIS KETERAMPILAN PRIBADI ROOM ATTENDANT UNTUK MENINGKATKAN KEPUASAN PENGUNJUNG THE GOLDEN BAY HOTEL BATAM Ridho As Shiddiqi; Supardi; Arina Luthfini Lubis
JURNAL MEKAR Vol. 2 No. 1 (2023): APRIL 2023
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v2i1.159

Abstract

The Golden Bay Hotel Batam is a four-star quality hotel, with world standards, located on  Bengkong Laut Gold City in Batam. The hotel provides well-designed and comfortable rooms with wooden floors and city views, as well as a variety of additional facilities and activities to make visitors' stay more enjoyable. The cleaners are always impressed with the cleanliness of The Golden Bay Batam Hotel. This section is responsible for keeping the entire hotel environment clean, nice and tidy both inside and outside. Service presence, followed by friendliness and seamlessly provided facilities, drives a sense of satisfaction among guests, so that they come back for more. Soft skills, play an important role in the workplace as they are internal qualities that people have. Several concerns have been raised by visitors in tripadvisor comments, including displeasure with the performance of the room attendants. Some of the visitors' complaints on TripAdvisor are about unpleasant workers, sluggish service, and problems with accommodation. Based on the conclusions from the data obtained from interviews with three respondents about the soft skills of room attendants at The Golden Bay Hotel Batam, communication soft skills are the most important requirement. Meanwhile, compared to communication soft skills, emotional soft skills and critical thinking are the least needed. Because not all room attendants pay attention to visitors while carrying out their duties, guests complain. Room attendants should pay more attention to how important client preferences are at The Golden Bay Hotel Batam to increase visitor satisfaction. Room staff must also be aware of work support equipment that is no longer suitable for its purpose and must be updated so that it does not damage itself. To communicate with foreign tourists, flight attendants must master many languages. Communication indicators have developed into soft skills that play an important role in increasing visitor satisfaction.
SOSIALISASI PENDIDIKAN KEPARIWISATAAN KEPADA GURU-GURU PENDIDIKAN ANAK USIA DINI (PAUD) GUGUS JAHAYA JINGGA KAB. BINTAN Supardi; Haufi Sukmamedian; Syailendra Reza Irwansyah Rezeki
JURNAL KEKER WISATA Vol. 1 No. 1 (2023): JANUARI 2023
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v1i1.70

Abstract

The phenomenon of tourism has existed since the existence of human travel from one place to another and its development is in accordance with the socio-cultural community itself. Since then there have also been human needs that must be met during the journey, in addition to the motivation that drives humans to fulfill their needs. With the increase in human civilization, the urge to travel is getting stronger and the needs to be fulfilled are increasingly complex. The motivations and motives for traveling from time to time are of different levels, according to the development and socio-cultural, economic and environmental level of the community itself. The motivations and motives of people's journeys in prehistoric times are different from the motivations and motives of people's journeys in modern times. The way of travel and the facilities used by the community are still simple when compared to more advanced societies.
Pelatihan Layanan Perjalanan Wisata Berbahasa Inggris Di SMK Negeri 2 Batam Supardi; Arina Luthfini Lubis; Andri Wibowo; Zaharafatimah
JURNAL KEKER WISATA Vol. 1 No. 2 (2023): JULI 2023
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v1i2.172

Abstract

We, the academic community from Batam Tourism Polytechnic, do our service because English Travel Service Training is very much needed and useful for those who want to enter the world of work, so all students, especially those majoring in tourism, must take advantage of this training. This service is executed out by attending the location, which is a way of analysis and issue resolution by offering theoretical assistance, which this time took place on May 26 2023 at SMKN 02 Batam and the participants were students of class 11 majoring in tourism at SMKN 02 Batam and teachers as assistants for the Middle School State Vocational No. 2 Batam is a superior, reputable, quality State Tourism School, as well as being a center for tourism education and development which is located on Jalan Pemuda no. 5 Legend of Malacca, Batam Center Kodya Batam Riau Archipelago Province, which has 5 majors namely Accounting Expertise, Department of Tourism Service Business, Hospitality, Culinary, Fashion, Beauty & Spa. This school also has a variety of extracurricular activities such as e-sports, choir, Malay arts, green school, badminton, dance, spirit, scouts, Japanese, English, paskibra, PMR, music and martial arts, so servants are sure to be more This school will excel again if it continues to improve training based on English and tourism awareness.
Bakti Sosial Berbagi Paket Sembako Dan Buka Puasa Bersama Di Panti Asuhan Uswatun Hasanah Kota Batam Supardi; Arina Luthfini Lubis; Zaharafatimah; Mohammad Nur Afriliandi Nasution
JURNAL KEKER WISATA Vol. 1 No. 2 (2023): JULI 2023
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v1i2.174

Abstract

We servants carry out Social Service activities because this activity is very beneficial both for students in growing their social spirit and concern, as well as having the benefit of easing the burden on the children sheltered by the orphanage. This activity was carried out in collaboration between students and lecturers so that the event was more focused and on target. This service was carried out by visiting the intended orphanage, namely the Uswatun Hasanah Orphanage which is located in Sagulung District, Batam City. The Uswatun Hasanah Orphanage fulfills the needs of the children it cares for, from food to school. The Batam City orphanage is open to donations from donors and residents. Initially, the economy at this orphanage was sufficient because there were donors who helped. However, when the pandemic came, the aid funds from donors decreased. This is not proportional to the number of children in the orphanage. Social service activities are acts of kindness done for the benefit of others. This social service activity can develop brotherhood between individuals and foster a sense of kinship and kinship. This activity is also in line with PkM's vision of giving back to the community. This activity was held to coincide with the holy month of Ramadan so that it was combined with an iftar together. Through this activity it is hoped that both students, lecturers and orphanage children can take positive values ​​and wisdom from this activity.
The Influence of 3A (Attractions, Accessibility, and Amenities) on Tourists' Decisions to Visit Ciptaland Beach, Batam City Suci Kintani Izzumi Setiawan; Arina Luthfini Lubis; Supardi Supardi
E-Journal of Tourism Volume 10 Number 2 (September 2023)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v10i2.108066

Abstract

Sekupang District in Batam City has several interesting tourist attractions, including beautiful beaches, one of which is Ciptaland Beach. The view of Singapore is very clear and the beauty of Ciptaland Beach is very amazing, but there are no tourist attractions displayed, the lack of attractions shown makes this tourist destination seem less attractive to visiting tourists. Apart from that, there are less supportive amenities such as public toilets, places to eat and parking areas. And also, accessibility in the form of inadequate road conditions, there is damage along the way to the beach location, causing a lack of comfort for tourists. This study uses a quantitative approach. The number of samples taken was 68 respondents from the total average visitors per month. The data collection techniques used were questionnaires using a Likert Scale, literature study, observation and documentation. The analysis technique used is Descriptive Statistics. Through the results of the validity and reliability tests that have been carried out, the questionnaires distributed are valid and reliable. Through the partial t influence test, as well as simultaneously, the variables Attraction (X1), Accessibility (X2), and Amenities (X3) have a positive influence on the Visiting Decision variable (Y). The results of the hypothesis test show that the alternative hypothesis for all variables is accepted. The formulation of the results of the multiple linear regression equation is Y = 14.410 + 0.231 X1 + 0.736 X2 – 0.577 X3. Attractions, Accessibility and Amenities factors simultaneously influence the decision to visit as much as 14.8%, the remaining 85.2% is outside of the variables determined by this research.
Co-Authors Andri Wibowo Eva Amalia Haufi Sukmamedian Lubis, Arina Luthfini Mohammad Nur Afriliandi Nasution Okki Kurnia Ridho As Shiddiqi Suci Kintani Izzumi Setiawan Syailendra Reza Irwansyah Rezeki Zaharafatimah Zakia Ayu Lestari