Indonesian Journal of Innovation Studies
Vol. 19 (2022): July

Analysis of Increasing Repurchase Intention on PT. Cisarua Mountain Dairy (Cimory) in East Java

Debi Rahmadhani (Universitas Muhammadiyah Sidoarjo)
Rita Ambarwati Sukmono (Universitas Muhammadiyah Sidoarjo)

Article Info

Publish Date
31 Jul 2022

Abstract

This study aims to analyze, inform and explain about the increase in Repurchase Intention on PT. Cisarua Mountain Dairy (Cimory) in East Java. The method used in this research is a quantitative approach. Sampling in this study was conducted through a questionnaire with non-probability sampling technique with purposive sampling method and the number of samples in this study were 200 respondents. The data analysis technique used in this research is the measurement of the inner model and outer model using the SmartPLS 3.0 program. The results showed that Brand Experience had a positive and significant effect on Customer Satisfaction, and Customer Satisfaction had a positive and significant effect on Repurchase Intention.

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Journal Info
Indonesian Journal of Innovation Studies
Website

Abbrev

ijins

Publisher

Universitas Muhammadiyah Sidoarjo

Subject

Computer Science & IT Education Engineering Law, Crime, Criminology & Criminal Justice

Description

Indonesian Journal of Innovation Studies (IJINS) is a peer-reviewed journal published by Universitas Muhammadiyah Sidoarjo four times a year. This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global ...